E-LIB Suche - Ergebnisse für: Kennedy, Ann-Marie

1

Layton's Marketing Systems at the Intersection of Provision..:

Williams, Janine ; Davey, Janet ; Kennedy, Ann-Marie.
Journal of Macromarketing. 44 (2024) 2 - p. 428-440 , 2024

Link: https://doi.org/10.1177/..

2

Queering Rainbow Social Marketing: Ensuring Equitable Outco..:

Smith, Johnpaul ; Kennedy, Ann-Marie ; Veer, Ekant
Australasian Marketing Journal. 32 (2024) 3 - p. 275-285 , 2024

Link: https://doi.org/10.1177/..

3

An implementation framework for transformative gamification..:

Tanouri, Afshin ; Kennedy, Ann-Marie ; Veer, Ekant
Behaviour & Information Technology. 43 (2023) 10 - p. 2118-2150 , 2023

Link: https://doi.org/10.1080/..

4

Yes, IWillSay Something: How Humor Influences Intention to ..:

Williams, Janine L. ; Kennedy, Ann-Marie ; Ashill, Nicholas
Journal of Advertising. , 2023

Link: https://doi.org/10.1080/..

5

Hacking the Marketing Education System: Using Macromarketin..:

Kemper, Joya A. ; Moscato, Emily M. ; Kennedy, Ann-Marie
Journal of Marketing Education. 44 (2022) 3 - p. 311-321 , 2022

Link: https://doi.org/10.1177/..

6

Socially Responsible (Macro-Social) Marketing:

Kennedy, Ann-Marie ; Smith, Johnpaul
Journal of Macromarketing. 42 (2022) 4 - p. 572-582 , 2022

Link: https://doi.org/10.1177/..

7

Cultural appropriation:

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor

Kennedy, Ann-Marie ; Makkar, Marian. (2021) - p. 155-168

Copies: BB WiWi: 11a bwl 419/305

8

Evaluating Social Marketing Messages in New Zealand's Like ..:

Kemper, Joya ; Kennedy, Ann-Marie
Social Marketing Quarterly. 27 (2021) 2 - p. 82-98 , 2021

Link: https://doi.org/10.1177/..

9

Alternative paradigms for sustainability: a Relational worl..:

Kennedy, Ann-Marie ; McGouran, Cathy ; Kemper, Joya A.
European Journal of Marketing. 54 (2020) 4 - p. 825-855 , 2020

Link: https://doi.org/10.1108/..

10

Sustainably superior versus greenwasher: A scale measure of..:

Kapitan, Sommer ; Kennedy, Ann-Marie ; Berth, Nicole
Industrial Marketing Management. 76 (2019) - p. 84-97 , 2019

Link: https://doi.org/10.1016/..

11

Book Review: Ethics and Morality in Consumption – An Interd..:

Kennedy, Ann-Marie
Journal of Macromarketing. 38 (2018) 3 - p. 344-346 , 2018

Link: https://doi.org/10.1177/..

12

Macro-Social Marketing Research: Philosophy, Methodology an..:

Kennedy, Ann-Marie
Journal of Macromarketing. 37 (2017) 4 - p. 347-355 , 2017

Link: https://doi.org/10.1177/..

13

Conceptualisations of the consumer in marketing thought:

Kennedy, Ann-Marie ; Laczniak, Gene R
European Journal of Marketing. 50 (2016) 1/2 - p. 166-188 , 2016

Link: https://doi.org/10.1108/..

14

Macro-social Marketing:

Kennedy, Ann-Marie
Journal of Macromarketing. 36 (2016) 3 - p. 354-365 , 2016

Link: https://doi.org/10.1177/..

15

Special Issue on Macro-Social Marketing: Journal of Macroma..:

Kennedy, Ann-Marie ; Parsons, Andrew
Journal of Macromarketing. 35 (2015) 3 - p. 409-410 , 2015

Link: https://doi.org/10.1177/..