E-LIB Suche - Ergebnisse für: Kerin, Roger A.

1

Marketing

the core

Kerin, Roger A. ; Hartley, Steven W. - Tenth edition . , 2025

Copies: Zentrale: bestellt

2

Individual Differences in the Name Similarity Effect: The R..:

Howard, Daniel J. ; Kerin, Roger A.
Journal of Individual Differences. 35 (2014) 2 - p. 111-118 , 2014

Link: https://doi.org/10.1027/..

3

A surname brand effect explanation for consumer brand prefe..:

Howard, Daniel ; Kerin, Roger
Journal of Product & Brand Management. 22 (2013) 5/6 - p. 362-370 , 2013

Link: https://doi.org/10.1108/..

4

Changing your mind about seeing a brand that you never saw:..:

Howard, Daniel J. ; Kerin, Roger A.
Psychology & Marketing. 28 (2011) 2 - p. 168-187 , 2011

Link: https://doi.org/10.1002/..

5

The effects of name similarity on message processing and pe..:

Howard, Daniel J. ; Kerin, Roger A.
Journal of Experimental Social Psychology. 47 (2011) 1 - p. 63-71 , 2011

Link: https://doi.org/10.1016/..

6

Impact of product life cycle stages on barriers to entry:

Karakaya, Fahri ; Kerin, Roger A.
Journal of Strategic Marketing. 15 (2007) 4 - p. 269-280 , 2007

Link: https://doi.org/10.1080/..

7

Broadening the Scope of Reference Price Advertising Researc..:

Howard, Daniel J. ; Kerin, Roger A.
Journal of Marketing. 70 (2006) 4 - p. 185-204 , 2006

Link: https://www.jstor.org/st..

8

Broadening the Scope of Reference Price Advertising Researc..:

Howard, Daniel J. ; Kerin, Roger A.
Journal of Marketing. 70 (2006) 4 - p. 185-204 , 2006

Link: https://doi.org/10.1509/..

9

Marketing Renaissance: Opportunities and Imperatives for Im..:

Brown, Stephen W. ; Webster Jr., Frederick E. ; Steenkamp, Jan-Benedict E. M....
Journal of Marketing. 69 (2005) 4 - p. 1-25 , 2005

Link: https://www.jstor.org/st..

10

A field study comparing online and offline data collection ..:

Sethuraman, Raj ; Kerin, Roger A. ; Cron, William L.
Journal of Business Research. 58 (2005) 5 - p. 602-610 , 2005

Link: https://doi.org/10.1016/..

11

The Effects of Personalized Product Recommendations on Adve..:

Howard, Daniel J. ; Kerin, Roger A.
Journal of Consumer Psychology. 14 (2004) 3 - p. 271-279 , 2004

Link: https://doi.org/10.1207/..

12

Reflections of a Marketing Educator with Scholarly Ambition:

Kerin, Roger A.
Journal of Marketing. 68 (2004) 4 - p. 186-190 , 2004

Link: https://www.jstor.org/st..

13

The Effects of Personalized Product Recommendations on Adve..:

Howard, Daniel J. ; Kerin, Roger A.
Journal of Consumer Psychology. 14 (2004) 3 - p. 271-279 , 2004

Link: https://www.jstor.org/st..

14

Book Review: Reflections of a Marketing Educator with Schol..:

Terry, Clark ; Kerin, Roger A.
Journal of Marketing. 68 (2004) 4 - p. 186-190 , 2004

Link: https://doi.org/10.1509/..

15

Measurement and tracking of brand equity in the global mark..:

Kish, Paulette ; Riskey, Dwight R. ; Kerin, Roger A.
International Marketing Review. 18 (2001) 1 - p. 91-96 , 2001

Link: https://doi.org/10.1108/..