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Khusainova, Rushana
11  results:
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1

Student mental health and wellbeing: curriculum infusion an..:

, In: Embedding Sustainability, Corporate Social Responsibility and Ethics in Business Education,
Khusainova, Rushana - p. 185-194 , 2022
Link: https://doi.org/10.4337/..
 
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2

Gamification in education: the case of gamified learning in..:

, In: Handbook of Teaching and Learning at Business Schools,
Khusainova, Rushana ; Sahhar, Yasin ; de Jong, Ad , 2021
Link: https://doi.org/10.4337/..
 
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3

Gamification for Brand Value Co-Creation: A Systematic Lite..:

Merhabi, Mohamad Amir ; Petridis, Panagiotis ; Khusainova, Rushana
Information.  12 (2021)  9 - p. 345 , 2021
Link: https://doi.org/10.3390/..
 
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4

Salesperson Intrinsic and Extrinsic Motivation Revisited: A..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Khusainova, Rushana ; de Jong, Ad ; Lee, Nick.. - p. 127-128 , 2020
Link: https://doi.org/10.1007/..
 
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5

(Re) defining salesperson motivation: current status, main ..:

Khusainova, Rushana ; de Jong, Ad ; Lee, Nick..
Journal of Personal Selling & Sales Management.  38 (2018)  1 - p. 2-29 , 2018
Link: https://doi.org/10.1080/..
 
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6

(Re) defining salesperson motivation: current status, main ..:

Khusainova, Rushana ; de Jong, Ad ; Lee, Nick..
The Journal of Personal Selling and Sales Management.  38 (2018)  1 - p. 2-29 , 2018
Link: https://www.jstor.org/st..
 
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7

Tracing social influence in responses to strategy change in..:

Castle, Nicholas W. ; Combe, Ian Alexander ; Khusainova, Rushana
Journal of Strategic Marketing.  22 (2014)  4 - p. 357-375 , 2014
Link: https://doi.org/10.1080/..
 
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8

Gamification for Brand Value Co-Creation: A Systematic Lite..:

Merhabi, Mohamad Amir ; Petridis, Panagiotis ; Khusainova, Rushana
Merhabi , M A , Petridis , P & Khusainova , R 2021 , ' Gamification for Brand Value Co-Creation: A Systematic Literature Review ' , Information , vol. 12 , no. 9 . https://doi.org/10.3390/info12090345.  , 2021
Link: https://hdl.handle.net/1..
 
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9

Gamification for Brand Value Co-Creation:A Systematic Liter..:

Merhabi, Mohamad Amir ; Petridis, Panagiotis ; Khusainova, Rushana
https://publications.aston.ac.uk/id/eprint/42978/1/information-12-00345.pdf.  , 2021
Link: https://publications.ast..
 
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10

Gamification for Brand Value Co-Creation: A Systematic Lite..:

Mohamad Amir Merhabi ; Panagiotis Petridis ; Rushana Khusainova
Information Applications.  , 2021
Link: https://doi.org/10.3390/..
 
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11

Gamification for Brand Value Co-Creation: A Systematic Lite..:

Mohamad Amir Merhabi ; Panagiotis Petridis ; Rushana Khusainova
https://www.mdpi.com/2078-2489/12/9/345.  , 2021
Link: https://doi.org/10.3390/..
 
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