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King, Ceridwyn
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1

Social media marketing activities, customer engagement, and..:

So, Kevin Kam Fung ; Li, Jing ; King, Ceridwyn.
Psychology & Marketing.  41 (2024)  7 - p. 1597-1613 , 2024
Link: https://doi.org/10.1002/..
 
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2

Finding Brand Values That Matter to Employees:

Xiong, Lina ; King, Ceridwyn ; Du, James.
Services Marketing Quarterly.  45 (2024)  3 - p. 342-360 , 2024
Link: https://doi.org/10.1080/..
 
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3

A research agenda for brand management in a new era of cons.. 

Elgar research agendas
King, Ceridwyn ; Murillo, Enrique , 2023
Link: https://doi.org/10.4337/..
 
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4

The coming of age of internal brand management research: lo..:

, In: A Research Agenda for Brand Management in a New Era of Consumerism,
King, Ceridwyn ; Murillo, Enrique ; Xiong, Lina - p. 177-197 , 2023
Link: https://doi.org/10.4337/..
 
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5

The Role of Customer Engagement in Sustaining Subjective We..:

So, Kevin Kam Fung ; Li, Jing ; He, Yueying.
Journal of Travel Research.  63 (2023)  5 - p. 1280-1303 , 2023
Link: https://doi.org/10.1177/..
 
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6

Introducing A Research Agenda for Brand Management in a New..:

, In: A Research Agenda for Brand Management in a New Era of Consumerism,
Murillo, Enrique ; King, Ceridwyn - p. 1-13 , 2023
Link: https://doi.org/10.4337/..
 
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7

Index:

, In: A Research Agenda for Brand Management in a New Era of Consumerism,
King, Ceridwyn ; Murillo, Enrique , 2023
Link: https://doi.org/10.4337/..
 
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8

Reimagining attraction and retention of hospitality managem..:

King, Ceridwyn ; Madera, Juan M. ; Lee, Lindsey...
Journal of Business Research.  136 (2021)  - p. 251-262 , 2021
Link: https://doi.org/10.1016/..
 
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9

In darkness we seek light: The impact of focal and general ..:

Wu, Laurie ; He, Zeya ; King, Ceridwyn.
International Journal of Hospitality Management.  92 (2021)  - p. 102735 , 2021
Link: https://doi.org/10.1016/..
 
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10

Social servicescape's impact on customer perceptions of the..:

Andaji Garmaroudi, Saeed ; King, Ceridwyn ; Lu, Lu
International Journal of Hospitality Management.  93 (2021)  - p. 102774 , 2021
Link: https://doi.org/10.1016/..
 
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11

Brand fidelity: Scale development and validation:

Grace, Debra ; Ross, Mitchell ; King, Ceridwyn
Journal of Retailing and Consumer Services.  52 (2020)  - p. 101908 , 2020
Link: https://doi.org/10.1016/..
 
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12

Exploring How Employee Sense of Brand Community Affects The..:

Xiong, Lina ; King, Ceridwyn
Journal of Hospitality & Tourism Research.  44 (2020)  4 - p. 567-596 , 2020
Link: https://doi.org/10.1177/..
 
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13

Enhancing employee voice to advance the hospitality organiz..:

King, Ceridwyn ; So, Kevin Kam Fung ; DiPietro, Robin B..
International Journal of Hospitality Management.  91 (2020)  - p. 102657 , 2020
Link: https://doi.org/10.1016/..
 
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14

Building trust through a personal touch: Consumer response ..:

Lu, Lu ; Cai, Ruiying ; King, Ceridwyn
Journal of Business Research.  117 (2020)  - p. 99-111 , 2020
Link: https://doi.org/10.1016/..
 
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15

Hospitality aesthetic labor management: Consumers' and pros..:

Wu, Laurie ; King, Ceridwyn A. ; Lu, Lu.
International Journal of Hospitality Management.  87 (2020)  - p. 102373 , 2020
Link: https://doi.org/10.1016/..
 
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