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Journal of advertising research / Advertising Research Foundation
6
Attitudes and media exposure:
, In:Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of marketing research / American Marketing Association
9
Overlap of opinion leadership across consumer product categ..:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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12
Applications of the sciences in marketing management
The Wiley marketing series
Copies:
Zentrale:Magazin cb 0520