Kniazeva, Maria A.
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2

Why fashion brands enter the metaverse: Exploring the motiv..:

Kniazeva, Maria ; Aiello, Gaetano ; Dasmi, Costanza...
Journal of Global Fashion Marketing.  15 (2023)  1 - p. 62-89 , 2023
 
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7

Morphing anthropomorphism: An update:

Belk, Russell ; Kniazeva, Maria
Journal of Global Scholars of Marketing Science.  28 (2018)  3 - p. 239-247 , 2018
 
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9

Eastern spirituality in the western marketplace:

Kniazeva, Maria ; Yuri Seo, Dr.
Qualitative Market Research: An International Journal.  18 (2015)  4 - p. 459-476 , 2015
 
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10

Authenticity in the Mirror of Consumer Memories, or Drinkin..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Brand Management in Emerging Markets,
Kniazeva, Maria ; Charters, Steve - p. 121-136 , 2014
 
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11

It all began with a kiss, or when packaging sells a country:

Kniazeva, Maria ; Caldwell, Marylouise
International Journal of Culture, Tourism and Hospitality Research.  5 (2011)  4 - p. 383-395 , 2011
 
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12

Supermarkets as libraries of postmodern mythology:

Kniazeva, Maria ; Belk, Russell W.
Journal of Business Research.  63 (2010)  7 - p. 748-753 , 2010
 
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13

Packaging as a vehicle for mythologizing the brand:

, In: Cross-cultural and critical perspectives on brands / ed. by Richard Elliott
Kniazeva, Maria. (2009)  - p. 600-620
Copies:  BB WiWi: 11a bwl 485/712-4
 
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14

Packaging as Vehicle for Mythologizing the Brand:

Kniazeva, Maria ; Belk, Russell W.
Consumption Markets & Culture.  10 (2007)  1 - p. 51-69 , 2007
 
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