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Handbook of Research on Business Model Innovation Through Disruption and Digitalization; Advances in Business Strategy and Competitive Advantage ,
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Digital Transformation in the Tourism Industry: Insights on..:
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Handbook of Research on Business Model Innovation Through Disruption and Digitalization; Advances in Business Strategy and Competitive Advantage ,
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SME Digital Content Engagement With Online Customers:
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The Oxford handbook of consumption / edited by Frederick F. Wherry and Ian Woodward
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Gender as a Critical Perspective in Marketing Practice:
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Research in Consumer Behavior; Consumer Culture Theory ,
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Online Reception Analysis: Big Data in Qualitative Marketin..:
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Handbook of Research on Gender and Marketing ,
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