E-LIB Suche - Ergebnisse für: Kohli, Ajay K.

1

Market driving: Some directions for future research:

Kohli, Ajay K. ; Jaworski, Bernard J.
Industrial Marketing Management. 113 (2023) - p. 348-351 , 2023

Link: https://doi.org/10.1016/..

2

The emerging world of digital exploration services:

Brock, Juergen Kai-Uwe ; Kohli, Ajay K.
Journal of Business Research. 155 (2023) - p. 113434 , 2023

Link: https://doi.org/10.1016/..

3

Secondary Selling: Beyond the Salesperson–Customer Dyad:

Burchett, Molly R. ; Murtha, Brian ; Kohli, Ajay K.
Journal of Marketing. 87 (2023) 4 - p. 575-600 , 2023

Link: https://doi.org/10.1177/..

4

Local Roots and Global Responsibility: Terroir Brands and T..:

Spielmann, Nathalie ; Williams, Christopher ; Kohli, Ajay K.
Journal of International Marketing. , 2023

Link: https://doi.org/10.1177/..

5

Guest Editorial: Responsible Research in Marketing:

Haenlein, Michael ; Bitner, Mary Jo ; Kohli, Ajay K...
Journal of the Academy of Marketing Science. 50 (2021) 1 - p. 8-12 , 2021

Link: https://doi.org/10.1007/..

6

Netflix: reinvention across multiple time periods, reflecti..:

Mier, Joel ; Kohli, Ajay K.
AMS Review. 11 (2021) 1-2 - p. 194-205 , 2021

Link: https://doi.org/10.1007/..

7

Factors affecting the study of important marketing issues: ..:

Kohli, Ajay K. ; Haenlein, Michael
International Journal of Research in Marketing. 38 (2021) 1 - p. 1-11 , 2021

Link: https://doi.org/10.1016/..

8

Factors Affecting the Study of Important Marketing Issues: ..:

Kohli, Ajay K. ; Haenlein, Michael
International Journal of Research in Marketing. 38 (2021) 1 - p. 29-31 , 2021

Link: https://doi.org/10.1016/..

9

The Future of B2B Customer Solutions in a Post-COVID-19 Eco..:

Bond III, Edward U. ; de Jong, Ad ; Eggert, Andreas...
Journal of Service Research. 23 (2020) 4 - p. 401-408 , 2020

Link: https://doi.org/10.1177/..

10

Driving markets: A typology and a seven-step approach:

Jaworski, Bernard J. ; Kohli, Ajay K. ; Sarin, Shikhar
Industrial Marketing Management. 91 (2020) - p. 142-151 , 2020

Link: https://doi.org/10.1016/..

11

A Theories-in-Use Approach to Building Marketing Theory:

Zeithaml, Valarie A. ; Jaworski, Bernard J. ; Kohli, Ajay K....
Journal of Marketing. 84 (2020) 1 - p. 32-51 , 2020

Link: https://www.jstor.org/st..

12

Customer centricity: a multi-year journey:

, In: Handbook on Customer Centricity,

Kohli, Ajay K. ; Jaworski, Bernard J. ; Shabshab, Nabil , 2019

Link: https://doi.org/10.4337/..

13

A Theories-in-Use Approach to Building Marketing Theory:

Zeithaml, Valarie A. ; Jaworski, Bernard J. ; Kohli, Ajay K....
Journal of Marketing. 84 (2019) 1 - p. 32-51 , 2019

Link: https://doi.org/10.1177/..

14

The role of a solutions salesperson: Reducing uncertainty a..:

Ulaga, Wolfgang ; Kohli, Ajay K.
Industrial Marketing Management. 69 (2018) - p. 161-168 , 2018

Link: https://doi.org/10.1016/..

15

Theorizing with managers: Nenonen et al. are right on!:

Kohli, Ajay K.
European Journal of Marketing. 51 (2017) 7/8 - p. 1161-1162 , 2017

Link: https://doi.org/10.1108/..