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Management science
9
Correcting for misspecification in parameter dynamics to im..:
, In:Copies: Zentrale;
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Journal of marketing research / American Marketing Association
12
Dynamic effectiveness of advertising and word of mouth in s..:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
15
Category- versus brand-level advertising messages in a high..:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085