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Kosiba, John Paul
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1

Exploring International Joint Ventures:

, In: Small Business and Entrepreneurial Development in Africa,
Boateng, Henry ; Cofie, Stanley ; Hinson, Robert E.. - p. 125-145 , 2023
Link: https://doi.org/10.1007/..
 
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2

Building trust in the sharing economy by signaling trustwor..:

Nyamekye, Michael Boadi ; Kosiba, John Paul ; Boateng, Henry.
Research in Transportation Business & Management.  43 (2022)  - p. 100727 , 2022
Link: https://doi.org/10.1016/..
 
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3

Exploring social media affordance in relationship marketing..:

Sedalo, Genevieve ; Boateng, Henry ; Kosiba, John Paul
Digital Business.  2 (2022)  1 - p. 100017 , 2022
Link: https://doi.org/10.1016/..
 
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4

Place attachment and brand loyalty: the moderating role of ..:

Nyamekye, Michael Boadi ; Adam, Diyawu Rahman ; Boateng, Henry.
International Hospitality Review.  37 (2021)  1 - p. 48-70 , 2021
Link: https://doi.org/10.1108/..
 
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5

Does Corporate Social Responsibility Enhance Political Mark..:

Twum, Kojo Kakra ; Kosiba, John Paul ; Abdul-Hamid, Ibn Kailan.
Journal of Nonprofit & Public Sector Marketing.  34 (2020)  1 - p. 71-101 , 2020
Link: https://doi.org/10.1080/..
 
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6

Exploring the dialogic communication potential of selected ..:

Hinson, Robert E. ; Osabutey, Ellis L.C. ; Kosiba, John Paul
Journal of Business Research.  116 (2020)  - p. 690-698 , 2020
Link: https://doi.org/10.1016/..
 
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7

Examining brand loyalty from an attachment theory perspecti..:

Boateng, Henry ; Kosiba, John Paul ; Adam, Diyawu Rahman..
Marketing Intelligence & Planning.  38 (2020)  4 - p. 479-494 , 2020
Link: https://doi.org/10.1108/..
 
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8

The moderating role of demographic variables on customer ex..:

Kosiba, John Paul ; Acheampong, Audrey ; Adeola, Ogechi.
Journal of Retailing and Consumer Services.  54 (2020)  - p. 102033 , 2020
Link: https://doi.org/10.1016/..
 
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9

Internationalisation and branding strategy: A case of the E..:

Hinson, Robert E. ; Osabutey, Ellis ; Kosiba, John Paul.
Qualitative Market Research: An International Journal.  23 (2020)  4 - p. 747-766 , 2020
Link: https://doi.org/10.1108/..
 
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10

Brand avoidance: underlying protocols and a practical scale:

Odoom, Raphael ; Kosiba, John Paul ; Djamgbah, Christian Tetteh.
Journal of Product & Brand Management.  28 (2019)  5 - p. 586-597 , 2019
Link: https://doi.org/10.1108/..
 
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11

Trust and customer engagement in the banking sector in Ghan:

Kosiba, John Paul ; Boateng, Henry ; Okoe, Abednego Feehi.
The Service Industries Journal.  40 (2018)  13-14 - p. 960-973 , 2018
Link: https://doi.org/10.1080/..
 
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12

The effect of mobile health service quality on user satisfa..:

Oppong, Elizabeth ; Hinson, Robert Ebo ; Adeola, Ogechi..
Total Quality Management & Business Excellence.  32 (2018)  1-2 - p. 177-198 , 2018
Link: https://doi.org/10.1080/..
 
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13

Brand hate experiences and the role of social media influen..:

Odoom, Raphael ; Kosiba, John Paul Basewe ; Odoom, Priscilla Teika
Journal of Brand Management.  , 2024
Link: https://doi.org/10.1057/..
 
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14

Understanding Petty Traders' Use of Honorifics as a Persuas..:

Nuworsu, Anastasia ; Kosiba, John Paul Basewe ; Lawer, Richard Ayertey
Journal of Asian and African Studies.  , 2024
Link: https://doi.org/10.1177/..
 
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15

Satellite fans engagement with social networking sites infl..:

Ahiabor, Daniel Kofi ; Kosiba, John Paul Basewe ; Gli, Deli Dotse..
Digital Business.  3 (2023)  2 - p. 100064 , 2023
Link: https://doi.org/10.1016/..
 
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