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Kovacheva, Aleksandra
16  results:
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1

Should it be my party? Consumer roles in joint experiences:

Kovacheva, Aleksandra ; Lamberton, Cait ; Wu, Eugenia
Marketing Letters.  , 2024
Link: https://doi.org/10.1007/..
 
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2

Let's speculate about it: When and why consumers want to di..:

Kovacheva, Aleksandra ; Wiener, Hillary J. D.
Journal of Consumer Psychology.  34 (2023)  3 - p. 492-501 , 2023
Link: https://doi.org/10.1002/..
 
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3

Uncertainty marketing tactics: An overview and a unifying f..:

Kovacheva, Aleksandra ; Nikolova, Hristina
Journal of the Academy of Marketing Science.  , 2023
Link: https://doi.org/10.1007/..
 
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4

Correction to: Uncertainty marketing tactics: An overview a..:

Kovacheva, Aleksandra ; Nikolova, Hristina
Journal of the Academy of Marketing Science.  , 2023
Link: https://doi.org/10.1007/..
 
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5

Online Engagement with Memes and Comments about Climate Cha..:

Kovacheva, Aleksandra ; Wiener, Hillary J. D. ; Kareklas, Ioannis.
Sustainability.  14 (2022)  14 - p. 8900 , 2022
Link: https://doi.org/10.3390/..
 
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6

Will he buy a surprise? Gender differences in the purchase ..:

Kovacheva, Aleksandra ; Nikolova, Hristina ; Lamberton, Cait
Journal of Retailing.  98 (2022)  4 - p. 667-684 , 2022
Link: https://doi.org/10.1016/..
 
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7

Time to Pay Attention to Attention: Using Attention-Based P..:

Mormann, Milica Milosavljevic ; Griffiths, Tom ; Janiszewski, Chris...
Marketing Letters (2020) 31:381–392.  , 2020
Link: https://ssrn.com/abstrac..
 
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8

Time to pay attention to attention: using attention-based p..:

Mormann, Milica ; Griffiths, Tom ; Janiszewski, Chris...
Marketing Letters.  31 (2020)  4 - p. 381-392 , 2020
Link: https://doi.org/10.1007/..
 
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9

Time to pay attention to attention: using attention-based p..:

Mormann, Milica ; Griffiths, Tom ; Janiszewski, Chris...
Marketing Letters.  31 (2020)  4 - p. 381-392 , 2020
Link: https://www.jstor.org/st..
 
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10

Consumers' response to promotional gifts: The role of gende..:

Kovacheva, Aleksandra ; Nikolova, Hristina ; Lamberton, Cait
Psychology & Marketing.  38 (2020)  1 - p. 196-211 , 2020
Link: https://doi.org/10.1002/..
 
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11

Whose Experience Is It, Anyway? Psychological Ownership and..:

, In: Psychological Ownership and Consumer Behavior,
Kovacheva, Aleksandra ; Lamberton, Cait - p. 195-210 , 2018
Link: https://doi.org/10.1007/..
 
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12

Time to pay attention to attention: using attention-based p..:

Mormann, Milica ; Griffiths, Tom ; Janiszewski, Chris...
https://digitalcommons.harrisburgu.edu/meba_faculty-works/2.  , 2020
Link: https://digitalcommons.h..
 
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13

Online Engagement with Memes and Comments about Climate Cha..:

Aleksandra Kovacheva ; Hillary J. D. Wiener ; Ioannis Kareklas.
Air, Climate Change and Sustainability.  , 2022
Link: https://doi.org/10.3390/..
 
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14

Online Engagement with Memes and Comments about Climate Cha..:

Aleksandra Kovacheva ; Hillary J. D. Wiener ; Ioannis Kareklas.
https://www.mdpi.com/2071-1050/14/14/8900.  , 2022
Link: https://doi.org/10.3390/..
 
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15

DIFFERENCES BETWEEN AMERICAN SIGN LAN­GUAGE (ASL) AND BRITI..:

JACHOVA Zora ; KOVACHEVA Olivera ; KAROVSKA Aleksandra
https://zenodo.org/record/28622.  , 2015
Link: https://zenodo.org/recor..
 
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