E-LIB Suche - Ergebnisse für: Kozlenkova, Irina V.

1

Reprint: Sharing Economy—International Marketing Strategies:

, In: Key Developments in International Marketing; JIBS Special Collections,

Kozlenkova, Irina V. ; Lee, Ju-Yeon ; Xiang, Diandian. - p. 473-536 , 2024

Link: https://doi.org/10.1007/..

2

An Emerging Theory of Avatar Marketing:

Miao, Fred ; Kozlenkova, Irina V. ; Wang, Haizhong..
Journal of Marketing. 86 (2021) 1 - p. 67-90 , 2021

Link: https://doi.org/10.1177/..

3

Sharing economy: International marketing strategies:

Kozlenkova, Irina V. ; Lee, Ju-Yeon ; Xiang, Diandian.
Journal of International Business Studies. 52 (2021) 8 - p. 1445-1473 , 2021

Link: https://doi.org/10.1057/..

4

Online relationship marketing:

Steinhoff, Lena ; Arli, Denni ; Weaven, Scott.
Journal of the Academy of Marketing Science. 47 (2018) 3 - p. 369-393 , 2018

Link: https://doi.org/10.1007/..

5

Online relationship formation:

, In: Journal of marketing / American Marketing Association

Kozlenkova, Irina V. ; Palmatier, Robert W. ; Fang, Eric... (2017) 3 - p. 21-40

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

6

Online Relationship Formation:

Kozlenkova, Irina V. ; Palmatier, Robert W. ; Fang, Eric (Er)..
Journal of Marketing. 81 (2017) 3 - p. 21-40 , 2017

Link: https://www.jstor.org/st..

7

Online Relationship Formation:

Kozlenkova, Irina V. ; Palmatier, Robert W. ; Fang, Eric (Er)..
Journal of Marketing. 81 (2017) 3 - p. 21-40 , 2017

Link: https://doi.org/10.1509/..

8

To Prescribe or Not to Prescribe? Consumer Access to Life-E..:

MARINOVA, DETELINA ; KOZLENKOVA, IRINA V. ; CUTTLER, LEONA.
Journal of Consumer Research. 43 (2017) 5 - p. 806-823 , 2017

Link: https://www.jstor.org/st..

9

To Prescribe or Not to Prescribe? Consumer Access to Life-E..:

Marinova, Detelina ; Kozlenkova, Irina V. ; Cuttler, Leona.
Journal of Consumer Research. , 2016

Link: https://doi.org/10.1093/..

10

The Role of Marketing Channels in Supply Chain Management:

Kozlenkova, Irina V. ; Hult, G. Tomas M. ; Lund, Donald J...
Journal of Retailing. 91 (2015) 4 - p. 586-609 , 2015

Link: https://doi.org/10.1016/..

11

Structural marketing: using organizational structure to ach..:

Lee, Ju-Yeon ; Kozlenkova, Irina V. ; Palmatier, Robert W.
Journal of the Academy of Marketing Science. 43 (2014) 1 - p. 73-99 , 2014

Link: https://doi.org/10.1007/..

12

Culture's Impact on the Importance of Fairness in Interorga..:

Lund, Donald J. ; Scheer, Lisa K. ; Kozlenkova, Irina V.
Journal of International Marketing. 21 (2013) 4 - p. 21-43 , 2013

Link: https://doi.org/10.1509/..

13

Culture's Impact on the Importance of Fairness in Interorga..:

Lund, Donald J. ; Scheer, Lisa K. ; Kozlenkova, Irina V.
Journal of International Marketing. 21 (2013) 4 - p. 21-43 , 2013

Link: https://www.jstor.org/st..

14

Resource-based theory in marketing:

Kozlenkova, Irina V. ; Samaha, Stephen A. ; Palmatier, Robert W.
Journal of the Academy of Marketing Science. 42 (2013) 1 - p. 1-21 , 2013

Link: https://doi.org/10.1007/..

15

Insidious role of complacency in business-to-business relat..:

Kozlenkova, Irina V
University of Missouri--Columbia. Graduate School. Theses and Dissertations. , 2013

Link: https://hdl.handle.net/1..