Li, Ye ; Krefeld-Schwalb, Antonia ; Wall, Daniel... Li , Y , Krefeld-Schwalb , A , Wall , D , Johnson , E J , Toubia , O & Bartels , D M 2022 , ' The More You Ask, the Less You Get: When Additional Questions Hurt External Validity ' , Journal of Marketing Research , vol. Accepted , https://journals.sagepub.com/doi/pdf/10.1177/00222437211073581 . https://doi.org/10.1177/00222437211073581.
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2022