E-LIB Suche - Ergebnisse für: Krey, Nina

1

The joint effect of online reviews and manager responses in..:

Krey, Nina ; Wu, Shuang ; Hsiao, Shih-Hui (Steven).
Tourism Management Perspectives. 50 (2024) - p. 101215 , 2024

2

Special Session: Tackling the Academic Job Market: Advice f..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Wu, Shuang ; Wanjugu, Sabinah ; Sinha, Mona.. - p. 157-158 , 2023

Link: https://doi.org/10.1007/..

3

Transcending reality: Introducing mental time travel experi..:

Barhorst, Jennifer Brannon ; McLean, Graeme ; Krey, Nina..
Journal of Business Research. 164 (2023) - p. 113886 , 2023

Link: https://doi.org/10.1016/..

4

Augmented Reality Brand Experiences (ARBEs): The Role of Im..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Barhorst, Jennifer Brannon ; McLean, Graeme ; Krey, Nina. - p. 229-230 , 2023

Link: https://doi.org/10.1007/..

5

Exploring mental time travel experiences and their influenc..:

Barhorst, Jennifer Brannon ; Krey, Nina ; McLean, Graeme
Psychology & Marketing. 40 (2023) 8 - p. 1615-1633 , 2023

Link: https://doi.org/10.1002/..

6

Special Session: Scale Measurements Review 101: Understandi..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Ortinau, David J. ; Babin, Barry J. ; Ford, John B... - p. 47-48 , 2023

Link: https://doi.org/10.1007/..

7

Shopping mall retailing: A bibliometric analysis and system..:

Krey, Nina ; Picot-Coupey, Karine ; Cliquet, Gérard
Journal of Retailing and Consumer Services. 64 (2022) - p. 102702 , 2022

Link: https://doi.org/10.1016/..

8

Improving Representation Over Time? Assessing Intersectiona..:

Wu, Shuang ; Krey, Nina ; Cruz, Ryan E.
Journal of Current Issues & Research in Advertising. 43 (2022) 4 - p. 400-420 , 2022

Link: https://doi.org/10.1080/..

9

Players, Prices, Pixies: Exploring Masculinity across Magaz..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Wu, Shuang ; Krey, Nina ; Cruz, Ryan E. - p. 229-230 , 2022

Link: https://doi.org/10.1007/..

10

Comparing Shopping Behaviors across Environments: An Abstra..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Krey, Nina ; Picot-Coupey, Karine ; Wu, Shuang - p. 231-232 , 2022

Link: https://doi.org/10.1007/..

11

Special Session: How International Scholars Maneuver Doctor..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Krey, Nina ; Wu, Shuang ; Wanjugu, Sabinah. - p. 523-524 , 2022

Link: https://doi.org/10.1007/..

12

What is augmented reality marketing? Its definition, comple..:

Rauschnabel, Philipp A. ; Babin, Barry J. ; tom Dieck, M. Claudia..
Journal of Business Research. 142 (2022) - p. 1140-1150 , 2022

Link: https://doi.org/10.1016/..

13

Augmented Reality Brand Experiences: Exploring Psychologica..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Barhorst, Jennifer B. ; McLean, Graeme ; Krey, Nina.. - p. 427-428 , 2022

Link: https://doi.org/10.1007/..

14

A Text Mining Approach to Assessing Company Ratings via Use..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Krey, Nina ; Wu, Shuang ; Hsiao, Shih-Hui - p. 567-568 , 2022

Link: https://doi.org/10.1007/..

15

Exploring the Influence of Touch Points on Tourist Experien..:

Krey, Nina ; tom Dieck, M. Claudia ; Wu, Shuang.
Journal of Travel Research. 62 (2021) 1 - p. 39-54 , 2021

Link: https://doi.org/10.1177/..