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Kunkel, Thilo
27  results:
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1

Paying while playing: examining the influence of interactio..:

Gupta, Keshav ; Su, Yiran ; Kunkel, Thilo.
European Sport Management Quarterly.  , 2024
Link: https://doi.org/10.1080/..
 
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2

Who doesn't like sport? A taxonomy of non-fans:

McDonald, Heath ; Pallant, Jason ; Funk, Daniel C..
Sport Management Review.  27 (2023)  1 - p. 67-89 , 2023
Link: https://doi.org/10.1080/..
 
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3

Advancing understanding of individual-level brand managemen..:

Doyle, Jason ; Kunkel, Thilo ; Su, Yiran..
European Sport Management Quarterly.  23 (2023)  6 - p. 1631-1642 , 2023
Link: https://doi.org/10.1080/..
 
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4

The strategic advantage of mature-stage firms: Digitalizati..:

Pizzo, Anthony D. ; Kunkel, Thilo ; Jones, Gareth J...
Journal of Business Research.  139 (2022)  - p. 257-266 , 2022
Link: https://doi.org/10.1016/..
 
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5

Understanding the importance of sport stadium visits to tea..:

Ramos, Ricardo Filipe ; Biscaia, Rui ; Moro, Sérgio.
Leisure Studies.  42 (2022)  5 - p. 693-708 , 2022
Link: https://doi.org/10.1080/..
 
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6

Superboosting the athlete social media brand: events as an ..:

Bredikhina, Nataliya ; Gupta, Keshav ; Kunkel, Thilo
European Sport Management Quarterly.  23 (2022)  6 - p. 1819-1842 , 2022
Link: https://doi.org/10.1080/..
 
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7

Seeing the same things differently: exploring the unique br..:

Doyle, Jason Patrick ; Kunkel, Thilo ; Kelly, Sarah Jane..
Journal of Strategic Marketing.  , 2021
Link: https://doi.org/10.1080/..
 
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8

Gamification via mobile applications: A longitudinal examin..:

Kunkel, Thilo ; Lock, Daniel ; Doyle, Jason P.
Psychology & Marketing.  38 (2021)  6 - p. 948-964 , 2021
Link: https://doi.org/10.1002/..
 
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9

The significance of a sponsored event on lesser-known brand..:

Su, Yiran ; Kunkel, Thilo
Journal of Product & Brand Management.  30 (2020)  4 - p. 579-593 , 2020
Link: https://doi.org/10.1108/..
 
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10

When abs do not sell: The impact of male influencers conspi..:

Su, Yiran ; Kunkel, Thilo ; Ye, Ning
Psychology & Marketing.  38 (2020)  2 - p. 286-297 , 2020
Link: https://doi.org/10.1002/..
 
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11

Athlete branding via social media: examining the factors in..:

Doyle, Jason P. ; Su, Yiran ; Kunkel, Thilo
European Sport Management Quarterly.  22 (2020)  4 - p. 506-526 , 2020
Link: https://doi.org/10.1080/..
 
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12

Becoming more than an athlete: developing an athlete's pers..:

Kunkel, Thilo ; Doyle, Jason ; Na, Sangwon
European Sport Management Quarterly.  22 (2020)  3 - p. 358-378 , 2020
Link: https://doi.org/10.1080/..
 
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13

Brand Platform in the Professional Sport Industry: Sustaini..:

Kunkel, Thilo
Mass Communication and Society.  22 (2019)  5 - p. 689-690 , 2019
Link: https://doi.org/10.1080/..
 
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14

Beyond brand fit: The influence of brand contribution on th..:

Su, Yiran ; Kunkel, Thilo
Journal of Service Management.  30 (2019)  2 - p. 252-275 , 2019
Link: https://doi.org/10.1108/..
 
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15

Exploring athlete brand image development on social media: ..:

Na, Sangwon ; Kunkel, Thilo ; Doyle, Jason
European Sport Management Quarterly.  20 (2019)  1 - p. 88-108 , 2019
Link: https://doi.org/10.1080/..
 
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