Lai, Pei-Chun
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Understanding Customers' Insights Using Attribution Theory:

, In: Bringing the Soul Back to Marketing; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Sann, Raksmey ; Lai, Pei-Chun ; Liaw, Shu-Yi. - p. 20-28 , 2024
 
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11

Development of a Measuring Scale in Higher Education Experi..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Sann, Raksmey ; Lai, Pei-Chun - p. 165-166 , 2023
 
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