Lamberton, Cait Poynor
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6

Beyond the "like" button 

, In: Journal of marketing / American Marketing Association
the impact of mere virtual presence on brand evaluations an... 
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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7

When is ours better than mine? 

, In: Journal of marketing / American Marketing Association
a framework for understanding and altering participation in... 
Lamberton, Cait Poynor. (2012)  4 - p. 109-125
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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13

Seeing ourselves in others 

, In: Journal of marketing research / American Marketing Association
reviewer ambiguity, egocentric anchoring, and persuasion 
Walker Reczek, Rebecca ; Lamberton, Cait Poynor. (2011)  3 - p. 617-631
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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