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Journal of marketing / American Marketing Association
6
Beyond the "like" button
, In:the impact of mere virtual presence on brand evaluations an...
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
7
When is ours better than mine?
, In:a framework for understanding and altering participation in...
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing research / American Marketing Association
13
Seeing ourselves in others
, In:reviewer ambiguity, egocentric anchoring, and persuasion
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085