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Lambrecht, Anja
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1

A Bias Correction Approach for Interference in Ranking Expe..:

Goli, Ali ; Lambrecht, Anja ; Yoganarasimhan, Hema
Marketing Science.  43 (2024)  3 - p. 590-614 , 2024
Link: https://doi.org/10.1287/..
 
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2

TV Advertising and Online Sales: A Case Study of Intertempo..:

Lambrecht, Anja ; Tucker, Catherine ; Zhang, Xu
Journal of Marketing Research.  61 (2023)  2 - p. 248-270 , 2023
Link: https://doi.org/10.1177/..
 
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3

Algorithm-Based Advertising: Unintended Effects and the Tri..:

Lambrecht, Anja ; Tucker, Catherine
NIM Marketing Intelligence Review.  13 (2021)  1 - p. 24-29 , 2021
Link: https://doi.org/10.2478/..
 
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4

Field experiments:

, In: Handbook of Marketing Analytics,
Lambrecht, Anja ; Tucker, Catherine E. , 2018
Link: https://doi.org/10.4337/..
 
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5

Cashback is Cash Forward: Delaying a Discount to Entice Fut..:

Vana, Prasad ; Lambrecht, Anja ; Bertini, Marco
Journal of Marketing Research.  , 2018
Link: https://doi.org/10.1509/..
 
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6

Advertising to Early Trend Propagators: Evidence from Twitt..:

Lambrecht, Anja ; Tucker, Catherine ; Wiertz, Caroline
Marketing Science.  37 (2018)  2 - p. 177-199 , 2018
Link: https://www.jstor.org/st..
 
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7

Cashback Is Cash Forward: Delaying a Discount to Entice Fut..:

Vana, Prasad ; Lambrecht, Anja ; Bertini, Marco
Journal of Marketing Research.  55 (2018)  6 - p. 852-868 , 2018
Link: https://www.jstor.org/st..
 
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8

Cashback Is Cash Forward: Delaying a Discount to Entice Fut..:

Vana, Prasad ; Lambrecht, Anja ; Bertini, Marco
Journal of Marketing Research.  55 (2018)  6 - p. 852-868 , 2018
Link: https://doi.org/10.1177/..
 
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9

Fee or Free: When Should Firms Charge for Online Content?:

Lambrecht, Anja ; Misra, Kanishka
Management Science.  63 (2017)  4 - p. 1150-1165 , 2017
Link: http://www.jstor.org/sta..
 
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10

Time preferences and the pricing of complementary durables ..:

Ahmadi, Iman ; Skiera, Bernd ; Lambrecht, Anja.
International Journal of Research in Marketing.  34 (2017)  4 - p. 813-828 , 2017
Link: https://doi.org/10.1016/..
 
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11

On Storks and Babies: Correlation, Causality and Field Expe..:

Lambrecht, Anja ; Tucker, Catherine E.
GfK Marketing Intelligence Review.  8 (2016)  2 - p. 24-29 , 2016
Link: https://doi.org/10.1515/..
 
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12

How do firms make money selling digital goods online?:

Lambrecht, Anja ; Goldfarb, Avi ; Bonatti, Alessandro...
Marketing Letters.  25 (2014)  3 - p. 331-341 , 2014
Link: https://doi.org/10.1007/..
 
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13

Price Promotion for Emotional Impact:

Aydinli, Aylin ; Bertini, Marco ; Lambrecht, Anja
Journal of Marketing.  78 (2014)  4 - p. 80-96 , 2014
Link: https://doi.org/10.1509/..
 
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14

How do firms make money selling digital goods online?:

Lambrecht, Anja ; Goldfarb, Avi ; Bonatti, Alessandro...
Marketing Letters.  25 (2014)  3 - p. 331-341 , 2014
Link: https://www.jstor.org/st..
 
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15

Price Promotion for Emotional Impact:

Aydinli, Aylin ; Bertini, Marco ; Lambrecht, Anja
Journal of Marketing.  78 (2014)  4 - p. 80-96 , 2014
Link: https://www.jstor.org/st..
 
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