E-LIB Suche - Ergebnisse für: Larsen, Gretchen

1

Algorithmic personalization and brand loyalty: An experient..:

Obiegbu, Chinedu James ; Larsen, Gretchen
Marketing Theory. , 2024

Link: https://doi.org/10.1177/..

2

Constructing Consumer-Masstige brand relationships in a vol..:

Moorlock, Emily ; Dekel-Dachs, Ofer ; Stokes, Peter.
Journal of Business Research. 155 (2023) - p. 113381 , 2023

Link: https://doi.org/10.1016/..

3

Celebrating failure: a path towards opening up disciplinary..:

Preece, Chloe ; Cappellini, Benedetta ; Larsen, Gretchen
Journal of Marketing Management. 39 (2023) 9-10 - p. 735-743 , 2023

Link: https://doi.org/10.1080/..

4

Publish or perish: ensuring our journals don't fail us:

Preece, Chloe ; Cappellini, Benedetta ; Larsen, Gretchen...
Journal of Marketing Management. 39 (2023) 9-10 - p. 841-851 , 2023

Link: https://doi.org/10.1080/..

5

Experiential brand loyalty: Towards an extended conceptuali..:

Obiegbu, Chinedu James ; Larsen, Gretchen ; Ellis, Nick
Marketing Theory. 20 (2019) 3 - p. 251-271 , 2019

Link: https://doi.org/10.1177/..

6

Co-constructing loyalty in an era of digital music fandom: ..:

Obiegbu, Chinedu James ; Larsen, Gretchen ; Ellis, Nick.
European Journal of Marketing. 53 (2019) 3 - p. 463-482 , 2019

Link: https://doi.org/10.1108/..

7

The critical music fan: the role of criticality in collecti..:

Obiegbu, Chinedu James ; Larsen, Gretchen ; Ellis, Nick
Arts and the Market. 9 (2019) 1 - p. 65-80 , 2019

Link: https://doi.org/10.1108/..

8

Listening to consumption: Towards a sonic turn in consumer ..:

Patterson, Maurice ; Larsen, Gretchen
Marketing Theory. 19 (2018) 2 - p. 105-127 , 2018

Link: https://doi.org/10.1177/..

9

Consumption, marketing and taboo:

Larsen, Gretchen ; Patterson, Maurice
Journal of Marketing Management. 34 (2018) 13-14 - p. 1063-1066 , 2018

Link: https://doi.org/10.1080/..

10

A commentary on the treatment of taboo in consumption and m..:

Larsen, Gretchen ; Patterson, Maurice ; Sabri, Ouidade.
Journal of Marketing Management. 34 (2018) 13-14 - p. 1067-1077 , 2018

Link: https://doi.org/10.1080/..

11

'It's a man's man's man's world': Music groupies and the ot..:

Larsen, Gretchen
Organization. 24 (2017) 3 - p. 397-417 , 2017

Link: https://doi.org/10.1177/..

12

Cultural memory and the heritagisation of a music consumpti..:

O'Reilly, Daragh ; Doherty, Kathy ; Carnegie, Elizabeth.
Arts and the Market. 7 (2017) 2 - p. 174-190 , 2017

Link: https://doi.org/10.1108/..

13

Female Entrepreneurship and the Metanarrative of Economic G..:

Dean, Hannah ; Larsen, Gretchen ; Ford, Jackie.
International Journal of Management Reviews. 21 (2017) 1 - p. 24-49 , 2017

Link: https://doi.org/10.1111/..

14

Arts and the market: new frontiers:

Larsen, Gretchen ; Dennis, Noel
Arts and the Market. 5 (2015) 1 - p. , 2015

Link: https://doi.org/10.1108/..

15

Talking About My Generation: A Sociology of Baby Boomer Mus..:

Larsen, Gretchen
Symbolic Interaction. 38 (2015) 2 - p. 312-314 , 2015

Link: https://doi.org/10.1002/..