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Journal of marketing research / American Marketing Association
6
Consumer behavior in "Equilibrium"
, In:how experiencing physical balance increases compromise choi...
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
10
When budgeting backfires
, In:how self-imposed price restraints can increase spending
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085