E-LIB Suche - Ergebnisse für: Laverie, Debra A.

1

Technology has Agency too! Disentangling Technology's Causa..:

Anderson, Kelley Cours ; Hansen, Hans ; Laverie, Debra
Journal of Macromarketing. , 2024

2

Signaling Product Quality with Virtual Reality? An Interpre..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Anderson, Kelley Cours ; Laverie, Debra A. - p. 71-72 , 2022

Link: https://doi.org/10.1007/..

3

Love Luxury, Love the Earth: An Empirical Investigation on ..:

Pai, Chu-Yen ; Laverie, Debra ; Hass, Ashley
Journal of Macromarketing. 42 (2022) 4 - p. 640-654 , 2022

Link: https://doi.org/10.1177/..

4

In the consumers' eye: A mixed-method approach to understan..:

Anderson, Kelley Cours ; Laverie, Debra A.
Journal of Retailing and Consumer Services. 67 (2022) - p. 102977 , 2022

Link: https://doi.org/10.1016/..

5

DISTANCE BE DAMNED: THE IMPORTANCE OF SOCIAL PRESENCE IN A ..:

Mitchell, Corky ; Cours Anderson, Kelley ; Laverie, Debra.
Marketing Education Review. 31 (2021) 4 - p. 294-310 , 2021

Link: https://doi.org/10.1080/..

6

The Interplay between Advertising and Society: An Historica..:

McDonald, Robert E. ; Laverie, Debra A. ; Manis, Kerry T.
Journal of Macromarketing. 41 (2020) 4 - p. 585-609 , 2020

Link: https://doi.org/10.1177/..

7

SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PO..:

Shah, Purvi ; Laverie, Debra A. ; Madhavaram, Sreedhar
Marketing Education Review. 30 (2020) 4 - p. 208-224 , 2020

Link: https://doi.org/10.1080/..

8

"LET'S BE INDEPENDENT TOGETHER": ENABLING STUDENT AUTONOMY ..:

Hass, Ashley ; Laverie, Debra A. ; Cours Anderson, Kelley
Marketing Education Review. 31 (2020) 2 - p. 147-153 , 2020

Link: https://doi.org/10.1080/..

9

Experiential Learning: A Study of Simulations as a Pedagogi..:

Laverie, Debra A. ; Hass, Ashley ; Mitchell, Corky
Marketing Education Review. 32 (2020) 1 - p. 3-17 , 2020

Link: https://doi.org/10.1080/..

10

DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETIN..:

Shah, Purvi ; Madhavaram, Sreedhar ; Laverie, Debra A.
Marketing Education Review. 29 (2019) 4 - p. 283-304 , 2019

Link: https://doi.org/10.1080/..

11

The Role of Manufacturers' Salespeople in Inducing Brand Ad..:

Badrinarayanan, Vishag ; Laverie, Debra A.
Journal of Marketing Theory and Practice. 21 (2013) 1 - p. 57-70 , 2013

Link: https://doi.org/10.2753/..

12

THE ROLE OF MANUFACTURERS' SALESPEOPLE IN INDUCING BRAND AD..:

Badrinarayanan, Vishag ; Laverie, Debra A.
Journal of Marketing Theory and Practice. 21 (2013) 1 - p. 57-70 , 2013

Link: http://dx.doi.org/10.275..

13

Toward Understanding New Sales Employees' Participation in ..:

Levin, Michael A. ; Hansen, Jared M. ; Laverie, Debra A.
Journal of Personal Selling & Sales Management. 32 (2012) 3 - p. 379-393 , 2012

Link: https://doi.org/10.2753/..

14

TOWARD UNDERSTANDING NEW SALES EMPLOYEES' PARTICIPATION IN ..:

Levin, Michael A. ; Hansen, Jared M. ; Laverie, Debra A.
The Journal of Personal Selling and Sales Management. 32 (2012) 3 - p. 379-393 , 2012

Link: http://dx.doi.org/10.275..

15

BRAND ADVOCACY AND SALES EFFORT BY RETAIL SALESPEOPLE: ANTE..:

Badrinarayanan, Vishag ; Laverie, Debra A.
The Journal of Personal Selling and Sales Management. 31 (2011) 2 - p. 123-140 , 2011

Link: http://dx.doi.org/10.275..