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Lee, Christina Kwai Choi
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1

Corporate good deed and service failure: does being good le..:

Yang, Chia Yen ; Tjiptono, Fandy ; Lee, Christina Kwai Choi.
Journal of Hospitality Marketing & Management.  , 2024
Link: https://doi.org/10.1080/..
 
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2

Cultivating Nature Identity and Ecological Worldviews: A Pa..:

Kunchamboo, Vimala ; Lee, Christina Kwai Choi ; Brace-Govan, Jan
Journal of Macromarketing.  41 (2021)  3 - p. 484-505 , 2021
Link: https://doi.org/10.1177/..
 
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3

Malay Muslim Religious Ideology: Representations of Gendere..:

French, Juliana ; Lee, Christina Kwai Choi ; Brace-Govan, Jan
Journal of Macromarketing.  40 (2020)  4 - p. 459-474 , 2020
Link: https://doi.org/10.1177/..
 
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4

Regulatory focus and investment advisers' recommending beha..:

Ewe, Soo Yeong ; Lee, Christina Kwai Choi ; Gul, Ferdinand A.
International Journal of Bank Marketing.  39 (2020)  1 - p. 107-126 , 2020
Link: https://doi.org/10.1108/..
 
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5

Prevention focus and prior investment failure in financial ..:

Ewe, Soo Yeong ; Lee, Christina Kwai Choi ; Watabe, Motoki
Journal of Behavioral and Experimental Finance.  26 (2020)  - p. 100321 , 2020
Link: https://doi.org/10.1016/..
 
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6

Macro-demarketing: The Key to Unlocking Unsustainable Produ..:

Little, Vicki Janine ; Lee, Christina Kwai Choi ; Nair, Sumesh
Journal of Macromarketing.  39 (2019)  2 - p. 166-187 , 2019
Link: https://doi.org/10.1177/..
 
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7

University student engagement in learning: Insights from ac..:

Lau, Patricia Yin Yin ; Lee, Christina Kwai Choi ; Ho, ChyeKok
Education + Training.  61 (2019)  3 - p. 342-358 , 2019
Link: https://doi.org/10.1108/..
 
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8

The Role of Regulatory Focus and Information in Investment ..:

Ewe, Soo Yeong ; Gul, Ferdinand A. ; Lee, Christina Kwai Choi.
Journal of Behavioral Finance.  19 (2017)  1 - p. 89-100 , 2017
Link: https://doi.org/10.1080/..
 
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9

Place identity and sustainable consumption: implications fo..:

Lee, Christina Kwai Choi ; Yap, Crystal Sheau Fen ; Levy, Deborah S.
Journal of Strategic Marketing.  24 (2016)  7 - p. 578-593 , 2016
Link: https://doi.org/10.1080/..
 
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10

Network externalities and the perception of innovation char..:

Ewe, Soo Yeong ; Yap, Sheau Fen ; Lee, Christina Kwai Choi
Marketing Intelligence & Planning.  33 (2015)  4 - p. 592-611 , 2015
Link: https://doi.org/10.1108/..
 
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11

Does personality matter in exercise participation?:

Yap, Sheau‐Fen ; Lee, Christina Kwai Choi
Journal of Consumer Behaviour.  12 (2013)  5 - p. 401-411 , 2013
Link: https://doi.org/10.1002/..
 
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12

Understanding students' choice of electives and its implica..:

Ting, Ding Hooi ; Lee, Christina Kwai Choi
Studies in Higher Education.  37 (2012)  3 - p. 309-325 , 2012
Link: https://doi.org/10.1080/..
 
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13

Sustainable housing development: the legitimacy-seeking per..:

Cheah, Chee Wei ; Low, Brian ; Lee, Christina Kwai-Choi
Journal of Business & Industrial Marketing.  36 (2020)  6 - p. 1027-1041 , 2020
Link: https://doi.org/10.1108/..
 
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14

E-Service Quality: An Empirical Investigation:

Poon, Wai-Ching ; Lee, Christina Kwai-Choi
Journal of Asia-Pacific Business.  13 (2012)  3 - p. 229-262 , 2012
Link: https://doi.org/10.1080/..
 
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15

Back From the Brink: Why Customers Stay:

Colgate, Mark ; Tong, Vicky Thuy-Uyen ; Lee, Christina Kwai-Choi.
Journal of Service Research.  9 (2007)  3 - p. 211-228 , 2007
Link: https://doi.org/10.1177/..
 
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