Lee, Yen-I
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2

Media Psychophysiology and Strategic Communications: A Scie..:

Lee, Yen-I ; Lee, Yoon-Joo ; Bolls, Paul D.
International Journal of Strategic Communication.  17 (2023)  3 - p. 181-198 , 2023
 
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4

How College Students Assess the Threat of Infectious Diseas..:

Jin, Yan ; Lee, Yen-I ; Fisher Liu, Brooke..
Journal of International Crisis and Risk Communication Research.  4 (2021)  - p. 129-164 , 2021
 
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6

Marketing a health Brand on Facebook: Effects of reaction i..:

Lee, Yen-I ; Phua, Joe ; Wu, Tai-Yee
Health Marketing Quarterly.  37 (2020)  2 - p. 138-154 , 2020
 
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7

Invisible transparency: Visual attention to disclosures and..:

Binford, Matthew T. ; Wojdynski, Bartosz W. ; Lee, Yen-I..
Journal of Information Technology & Politics.  18 (2020)  1 - p. 70-83 , 2020
 
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8

Telling the tale: the role of narratives in helping people ..:

Liu, Brooke Fisher ; Austin, Lucinda ; Lee, Yen-I..
Journal of Applied Communication Research.  48 (2020)  3 - p. 328-349 , 2020
 
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9

A Longitudinal Investigation of Empathic Exchanges in Onlin..:

Han, Jeong Yeob ; Kim, Eunkyung ; Lee, Yen-I..
Journal of Health Communication.  24 (2019)  6 - p. 615-623 , 2019
 
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10

Opening the Minds' Eye: The Pivotal Role of Sympathy in Dep..:

Lee, Yen-I ; Zhang, Yuan ; Jin, Yan...
Communication Studies.  70 (2019)  5 - p. 633-653 , 2019
 
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11

How the level of personalization affects the effectiveness ..:

Bang, Hyejin ; Choi, Dongwon ; Wojdynski, Bartosz W..
International Journal of Advertising.  38 (2019)  8 - p. 1116-1138 , 2019
 
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13

Motivating Influenza Vaccination Among Young Adults: The Ef..:

Lee, Yen-I ; Jin, Yan ; Nowak, Glen
Social Marketing Quarterly.  24 (2018)  2 - p. 89-103 , 2018
 
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14

Can Google Analytics Certification Cultivate PR Students' C..:

Meng, Juan ; Jin, Yan ; Lee, Yen-I.
Journalism & Mass Communication Educator.  74 (2018)  4 - p. 388-406 , 2018
 
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15

Modelling of the material flow of Nd-Fe-B magnets under hig..:

Chen, Yen-Ju ; Lee, Yen-I ; Chang, Wen-Cheng...
Science and Technology of Advanced Materials.  18 (2017)  1 - p. 611-619 , 2017
 
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