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Lemmens, Aurelie
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1

Enhancing Donor Agency to Improve Charitable Giving: Strate..:

Esterzon, Emilie ; Lemmens, Aurélie ; Van den Bergh, Bram
Journal of Marketing.  87 (2023)  4 - p. 636-655 , 2023
Link: https://doi.org/10.1177/..
 
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2

Six Methods for Latent Moderation Analysis in Marketing Res..:

Pieters, Constant ; Pieters, Rik ; Lemmens, Aurélie
Journal of Marketing Research.  59 (2022)  5 - p. 941-962 , 2022
Link: https://doi.org/10.1177/..
 
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3

Six Methods for Latent Moderation Analysis in Marketing Res..:

Pieters, Constant ; Pieters, F. G. M. (Rik) ; Lemmens, Aurelie
Journal of Marketing Research.  59(56) (2022)  941-962 - p. , 2022
Link: https://ssrn.com/abstrac..
 
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4

Enhancing Donor Agency to Improve Charitable Giving: Strate..:

Esterzon, Emilie ; Lemmens, Aurelie ; Van Den Bergh, Bram
Journal of Marketing, Volume 87, Issue 4, July 2023, Pages 636-655, https://doi.org/10.1177/00222429221148969.  , 2022
Link: https://ssrn.com/abstrac..
 
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5

Managing Churn to Maximize Profits:

Lemmens, Aurelie ; Gupta, Sunil
Marketing Science, 39(5), 956-973. https://doi.org/10.1287/mksc.2020.1229.  , 2020
Link: https://ssrn.com/abstrac..
 
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6

In Pursuit of Enhanced Customer Retention Management: Revie..:

Ascarza, Eva ; Neslin, Scott A. ; Netzer, Oded...
Customer Needs and Solutions.  5 (2017)  1-2 - p. 65-81 , 2017
Link: https://doi.org/10.1007/..
 
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7

Unveiling the relationship between the transaction timing, ..:

Glady, Nicolas ; Lemmens, Aurélie ; Croux, Christophe
International Journal of Research in Marketing.  32 (2015)  1 - p. 78-93 , 2015
Link: https://doi.org/10.1016/..
 
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8

Polymorphisms of the OXTR gene explain why sales profession..:

Verbeke, Willem ; Bagozzi, Richard P. ; van den Berg, Wouter E..
Frontiers in Behavioral Neuroscience.  7 (2013)  - p. , 2013
Link: https://doi.org/10.3389/..
 
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9

Dynamics in the international market segmentation of new pr..:

Lemmens, Aurélie ; Croux, Christophe ; Stremersch, Stefan
International Journal of Research in Marketing.  29 (2012)  1 - p. 81-92 , 2012
Link: https://doi.org/10.1016/..
 
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10

Analytics for Customer Engagement:

Bijmolt, Tammo H. A. ; Leeflang, Peter S. H. ; Block, Frank...
Journal of Service Research.  13 (2010)  3 - p. 341-356 , 2010
Link: https://doi.org/10.1177/..
 
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11

Sales Growth of New Pharmaceuticals Across the Globe: The R..:

Stremersch, Stefan ; Lemmens, Aurélie
Marketing Science.  28 (2009)  4 - p. 690-708 , 2009
Link: https://www.jstor.org/st..
 
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12

Measuring and testing Granger causality over the spectrum: ..:

Lemmens, Aurélie ; Croux, Christophe ; Dekimpe, Marnik G.
International Journal of Forecasting.  24 (2008)  3 - p. 414-431 , 2008
Link: https://doi.org/10.1016/..
 
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13

Consumer sentiment and consumer spending 

, In: Applied economics
decomposing the Granger causal relationship in the time dom... 
Gelper, Sarah ; Lemmens, Aurélie. (2007)  1/3 - p. 1-11
Copies: Zentrale;
 
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14

Consumer sentiment and consumer spending: decomposing the G..:

Gelper, Sarah ; Lemmens, Aurélie ; Croux, Christophe
Applied Economics.  39 (2007)  1 - p. 1-11 , 2007
Link: https://doi.org/10.1080/..
 
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15

Trimmed bagging:

Croux, Christophe ; Joossens, Kristel ; Lemmens, Aurélie
Computational Statistics & Data Analysis.  52 (2007)  1 - p. 362-368 , 2007
Link: https://doi.org/10.1016/..
 
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