E-LIB Suche - Ergebnisse für: Leonhardt, James M.

1

Cultural Diversity in Preventative Health Behavior: An Abst..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Leonhardt, James M. - p. 403-404 , 2023

Link: https://doi.org/10.1007/..

2

Physician engagement in online medical teams: A multilevel ..:

Liu, Huiyuan ; Perera, Sandun C. ; Wang, Jian-Jun.
Journal of Business Research. 157 (2023) - p. 113588 , 2023

Link: https://doi.org/10.1016/..

3

What's not to like? Negations in brand messages increase co..:

Pezzuti, Todd ; Leonhardt, James M.
Journal of the Academy of Marketing Science. 51 (2022) 3 - p. 675-694 , 2022

Link: https://doi.org/10.1007/..

4

Vaccination Acceptance Across Cultures: The Roles of Collec..:

Leonhardt, James M. ; Pezzuti, Todd
Journal of International Marketing. 30 (2022) 2 - p. 13-27 , 2022

Link: https://doi.org/10.1177/..

5

Landfill or Recycle? Pro‐Environmental Receptacle Labeling ..:

Catlin, Jesse R. ; Leonhardt, James M. ; Wang, Yitong.
Journal of Consumer Psychology. 31 (2021) 4 - p. 765-772 , 2021

Link: https://doi.org/10.1002/..

6

Invincibility threatens vaccination intentions during a pan..:

Leonhardt, James M. ; Ridinger, Garret ; Rong, Yu..
PLOS ONE. 16 (2021) 10 - p. e0258432 , 2021

Link: https://doi.org/10.1371/..

7

Is this product easy to control? Liabilities of using diffi..:

Leonhardt, James M. ; Pechmann, Cornelia
Organizational Behavior and Human Decision Processes. 165 (2021) - p. 90-102 , 2021

Link: https://doi.org/10.1016/..

8

We're not so different: Collectivism increases perceived ho..:

Leonhardt, James M. ; Pezzuti, Todd ; Namkoong, Jae-Eun
Journal of Business Research. 112 (2020) - p. 160-169 , 2020

Link: https://doi.org/10.1016/..

9

Involvement and Brand Engagement Outcomes in Facebook Brand..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Cruz, Ryan E. ; Leonhardt, James M. ; Krey, Nina - p. 177-178 , 2020

Link: https://doi.org/10.1007/..

10

How collectivistic values affect online word-of-mouth:

Pezzuti, Todd ; Leonhardt, James M
International Journal of Market Research. 63 (2020) 4 - p. 436-453 , 2020

Link: https://doi.org/10.1177/..

11

Processing fluency scale development for consumer research:

Kostyk, Alena ; Leonhardt, James M. ; Niculescu, Mihai
International Journal of Market Research. 63 (2019) 3 - p. 353-367 , 2019

Link: https://doi.org/10.1177/..

12

Should charity promotions appeal to altruism?:

Leonhardt, James M. ; Peterson, Robin T.
International Journal of Nonprofit and Voluntary Sector Marketing. 24 (2018) 1 - p. , 2018

Link: https://doi.org/10.1002/..

13

Do Pictographs Affect Probability Comprehension and Risk Pe..:

Leonhardt, James M. ; Robin Keller, L.
Journal of Consumer Affairs. 52 (2018) 3 - p. 756-769 , 2018

Link: https://doi.org/10.1111/..

14

Extremity Bias in User-Generated Content Creation and Consu..:

Bigley, Ian P. ; Leonhardt, James M.
Journal of Interactive Advertising. 18 (2018) 2 - p. 125-135 , 2018

Link: https://doi.org/10.1080/..

15

Do Pictographs Affect Probability Comprehension and Risk Pe..:

LEONHARDT, JAMES M. ; KELLER, L. ROBIN
The Journal of Consumer Affairs. 52 (2018) 3 - p. 756-769 , 2018

Link: https://www.jstor.org/st..