Leung, Fine
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2

Navigating the Double-Edged Sword: Executive hubris and its..:

Gu, Flora F. ; Leung, Fine F. ; Wang, Danny T..
International Journal of Research in Marketing.  41 (2024)  2 - p. 362-382 , 2024
 
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Influencer Marketing Effectiveness:

Leung, Fine F. ; Gu, Flora F. ; Li, Yiwei..
Journal of Marketing.  86 (2022)  6 - p. 93-115 , 2022
 
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Online influencer marketing:

Leung, Fine F. ; Gu, Flora F. ; Palmatier, Robert W.
Journal of the Academy of Marketing Science.  50 (2022)  2 - p. 226-251 , 2022
 
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