Li, Ling-yee
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1

The effect of prior assessment of new product ideas on the ..:

, In: Research handbook on export marketing / edited by Craig C. Julian, Senior Lecturer in Marketing, Southern Cross University, Queensland, Australia
Ogunmokun, Gabriel O. ; Li, Ling-yee. (2014)  - p. 246-259
Copies:  TB Nautik 19/0.2 Res 9(2014)
 
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2

Marketing of competence-based solutions to buyers in explor..:

Li, Ling-yee
Industrial Marketing Management.  40 (2011)  7 - p. 1206-1213 , 2011
 
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3

Factors that reduce rigid product adaptation decisions: The..:

Li, Ling-yee
Industrial Marketing Management.  39 (2010)  4 - p. 531-537 , 2010
 
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Course-Specific Motivated Learning and Outcomes: The Role o..:

Li Ling-yee, Esther
Journal of Teaching in International Business.  22 (2011)  2 - p. 107-125 , 2011
 
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Marketing metrics' usage: Its predictors and implications f..:

Ling-yee, Li
Industrial Marketing Management.  40 (2011)  1 - p. 139-148 , 2011
 
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10

Encouraging extra-role behavior in a channel context: The r..:

Ling-yee, Li
Industrial Marketing Management.  39 (2010)  2 - p. 195-201 , 2010
 
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11

An empirical study of manufacturing flexibility of exportin..:

Ling-yee, Li ; Ogunmokun, Gabriel O.
Industrial Marketing Management.  37 (2008)  6 - p. 738-751 , 2008
 
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12

Marketing resources and performance of exhibitor firms in t..:

Ling-yee, Li
Industrial Marketing Management.  36 (2007)  3 - p. 360-370 , 2007
 
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13

Relationship learning at trade shows: Its antecedents and c..:

Ling-yee, Li
Industrial Marketing Management.  35 (2006)  2 - p. 166-177 , 2006
 
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14

An examination of the foreign market knowledge of exporting..:

Ling-yee, Li
Industrial Marketing Management.  33 (2004)  7 - p. 561-572 , 2004
 
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15

Effect of export financing resources and supply-chain skill.. 

, In: Journal of world business
implications for superior export performance 
Ling-yee, Li ; Ogunmokun, Gabriel O.. (2001)  3 - p. 260-279
Copies:  Zentrale: z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871
 
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