Liao, Meina
37  results:
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1

Metagenomic insights into the influence of mobile genetic e..:

Zhang, Rong-Min ; Liao, Mei-Na ; Wu, Jia-en...
Science of The Total Environment.  839 (2022)  - p. 156313 , 2022
 
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6

Investigating Romanian Healthcare Consumer Behaviour in Onl..:

Gheorghe, Iuliana-Raluca ; Liao, Mei-Na
Procedia - Social and Behavioral Sciences.  62 (2012)  - p. 268-274 , 2012
 
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7

Corporate brand identification and corporate brand manageme..:

Balmer, John M. T ; Liao, Mei-na ; Wang, Wei-yue
Journal of general management.  35 (2010)  4 - p. 77-102 , 2010
Copies:  Zentrale:Magazin Zs fc 7756
 
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8

Corporate brand identification and corporate brand manageme.. 

, In: Journal of general management
how top business schools do it 
Balmer, John M. T. ; Liao, Mei-na ; Wang, Wei-yue. (2009/10)  4 - p. 77-102
Copies:  Zentrale:Magazin Zs fc 7756
 
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10

Operationalizing the marketing concept in the nonprofit sec..:

, In: The evolution of nonprofit marketing / ed. by Elizabeth Parsons ...
Sargeant, Adrian ; Liao, Mei-Na. (2008)  - p. 264-281
Copies:  BB WiWi: 11a bwl 420 npo/838-1
 
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11

Student corporate brand identification: an exploratory case..:

Balmer, John M.T. ; Liao, Mei‐Na ; Powell, Shaun
Corporate Communications: An International Journal.  12 (2007)  4 - p. 356-375 , 2007
 
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12

Operationalizing the Marketing Concept in the Nonprofit Sec..:

Sargeant, Adrian ; Foreman, Susan ; Liao, Mei-Na
Journal of Nonprofit & Public Sector Marketing.  10 (2002)  2 - p. 41-65 , 2002
 
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13

Market versus societal orientation in the nonprofit context:

Liao, Mei‐Na ; Foreman, Susan ; Sargeant, Adrian
International Journal of Nonprofit and Voluntary Sector Marketing.  6 (2001)  3 - p. 254-268 , 2001
 
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14

Managing reputation and dealing with public scrutiny: issue..:

Liao, Mei‐Na
International Journal of Nonprofit and Voluntary Sector Marketing.  4 (1999)  4 - p. 378-381 , 1999
 
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