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Lilien, Gary L.
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1

Should B2B start-ups invest in marketing?:

Mintz, Ofer ; Lilien, Gary L.
Industrial Marketing Management.  117 (2024)  - p. 220-237 , 2024
Link: https://doi.org/10.1016/..
 
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2

Horizontal Referrals in B2B Markets:

Hada, Mahima ; De Bruyn, Arnaud ; Lilien, Gary L.
Journal of Marketing Research.  61 (2023)  1 - p. 143-164 , 2023
Link: https://doi.org/10.1177/..
 
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3

Managing ad hoc sales encounters in B2B markets:

Schmitz, Christian ; Lee, You-Cheong ; Isenberg, Lukas.
Industrial Marketing Management.  105 (2022)  - p. 33-47 , 2022
Link: https://doi.org/10.1016/..
 
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4

Trade shows in the business marketing communications mix:

, In: Handbook of Business-to-Business Marketing,
Gopalakrishna, Srinath ; L. Lilien, Gary ; Donsbach, Andrew - p. 247-265 , 2022
Link: https://doi.org/10.4337/..
 
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5

Index:

, In: Handbook of Business-to-Business Marketing,
Lilien, Gary ; Petersen, Andrew ; Wuyts, Stefan , 2022
Link: https://doi.org/10.4337/..
 
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6

Comment on "Clearing the paradigmatic fog – How to move for..:

Lilien, Gary L. ; Wuyts, Stefan
Industrial Marketing Management.  107 (2022)  - p. 502-504 , 2022
Link: https://doi.org/10.1016/..
 
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7

Business-to-business marketing: looking back, looking forwa..:

, In: Handbook of Business-to-Business Marketing,
Grewal, Rajdeep ; L. Lilien, Gary ; Petersen, J. Andrew. - p. 2-11 , 2022
Link: https://doi.org/10.4337/..
 
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8

Driving Customer Analytics From the Top:

Germann, Frank ; Lilien, Gary L. ; Moorman, Christine..
Customer Needs and Solutions.  7 (2020)  3-4 - p. 43-61 , 2020
Link: https://doi.org/10.1007/..
 
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9

Connect, engage, transform: how B2B researchers can engage ..:

Mooi, Erik ; Mani, Sudha ; Kleinaltenkamp, Michael..
Journal of Business & Industrial Marketing.  35 (2020)  8 - p. 1305-1310 , 2020
Link: https://doi.org/10.1108/..
 
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10

IJRM special section introduction: EMAC distinguished marke..:

Lilien, Gary L.
International Journal of Research in Marketing.  37 (2020)  1 - p. 1-2 , 2020
Link: https://doi.org/10.1016/..
 
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11

Within-Seller and Buyer–Seller Network Structures and Key A..:

Gupta, Aditya ; Kumar, Alok ; Grewal, Rajdeep.
Journal of Marketing.  83 (2019)  1 - p. 108-132 , 2019
Link: https://www.jstor.org/st..
 
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12

Strategic Manipulation of University Rankings, the Prestige..:

Dearden, James A. ; Grewal, Rajdeep ; Lilien, Gary L.
Journal of Marketing Research.  56 (2019)  4 - p. 691-707 , 2019
Link: https://www.jstor.org/st..
 
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13

Strategic Manipulation of University Rankings, the Prestige..:

Dearden, James A. ; Grewal, Rajdeep ; Lilien, Gary L.
Journal of Marketing Research.  56 (2019)  4 - p. 691-707 , 2019
Link: https://doi.org/10.1177/..
 
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14

Viewpoint:

Lilien, Gary L.
Journal of Business & Industrial Marketing.  35 (2019)  4 - p. 633-634 , 2019
Link: https://doi.org/10.1108/..
 
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15

Within-Seller and Buyer–Seller Network Structures and Key A..:

Gupta, Aditya ; Kumar, Alok ; Grewal, Rajdeep.
Journal of Marketing.  83 (2018)  1 - p. 108-132 , 2018
Link: https://doi.org/10.1177/..
 
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