Limbu, Yam
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2

Nation Branding as a Strategic Approach for Emerging Econom..:

, In: Marketing Communications and Brand Development in Emerging Economies Volume I; Palgrave Studies of Marketing in Emerging Economies,
Ahmed, Gouher ; Abudaqa, Anas ; Jayachandran, C... - p. 41-57 , 2022
 
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3

The role of conditional factors in testimonial health messa..:

McKinley, Christopher J. ; Limbu, Yam
Atlantic Journal of Communication.  30 (2021)  3 - p. 246-262 , 2021
 
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5

Consumers' Trust in Food Quality and Willingness to Pay Mor..:

Temperini, Valerio ; Limbu, Yam ; Jayachandran, Chinnappa
Journal of International Food & Agribusiness Marketing.  29 (2017)  2 - p. 120-138 , 2017
 
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7

Spectators' Awareness, Attitudes and Behaviors towards a St..:

Jensen, Ricard ; Limbu, Yam
International Journal of Marketing Studies.  8 (2016)  4 - p. 44 , 2016
 
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8

The Depiction of Female Models in Sport Television Commerci..:

Peterson, Robin T. ; Xu, Bing ; Limbu, Yam
Journal of Promotion Management.  15 (2009)  1-2 - p. 184-203 , 2009
 
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9

The Convergence of Mirroring and Empathy: Communications Tr..:

Peterson, Robin T. ; Limbu, Yam
Journal of Business-to-Business Marketing.  16 (2009)  3 - p. 193-219 , 2009
 
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10

THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD ..:

LIMBU, YAM ; TORRES, IVONNE M.
Journal of Health and Human Services Administration.  32 (2009)  1 - p. 107-138 , 2009
 
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