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Limbu, Yam
76
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Online (76)
Mediatypes
E-Books (1)
Articles (Online) (48)
Bookchapter (Online) (1)
OpenAccess-fulltext (26)
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?
1
Promoter or barrier? Assessing how social media predicts Co..:
McKinley, Christopher J.
;
Limbu, Yam
Social Science & Medicine. 340 (2024) - p. 116378 , 2024
Link:
https://doi.org/10.1016/..
?
2
Nation Branding as a Strategic Approach for Emerging Econom..:
, In:
Marketing Communications and Brand Development in Emerging Economies Volume I; Palgrave Studies of Marketing in Emerging Economies
,
Ahmed, Gouher
;
Abudaqa, Anas
;
Jayachandran, C.
.. - p. 41-57 , 2022
Link:
https://doi.org/10.1007/..
?
3
The role of conditional factors in testimonial health messa..:
McKinley, Christopher J.
;
Limbu, Yam
Atlantic Journal of Communication. 30 (2021) 3 - p. 246-262 , 2021
Link:
https://doi.org/10.1080/..
?
4
Investigating Processes Linking Emotional Response to Impre..:
McKinley, Christopher J.
;
Limbu, Yam
Communication Studies. 71 (2020) 5 - p. 823-841 , 2020
Link:
https://doi.org/10.1080/..
?
5
Consumers' Trust in Food Quality and Willingness to Pay Mor..:
Temperini, Valerio
;
Limbu, Yam
;
Jayachandran, Chinnappa
Journal of International Food & Agribusiness Marketing. 29 (2017) 2 - p. 120-138 , 2017
Link:
https://doi.org/10.1080/..
?
6
The Influence of Statistical versus Exemplar Appeals on Ind..:
McKinley, Christopher J.
;
Limbu, Yam
;
Jayachandran, C. N.
Health Communication. 32 (2016) 4 - p. 427-437 , 2016
Link:
https://doi.org/10.1080/..
?
7
Spectators' Awareness, Attitudes and Behaviors towards a St..:
Jensen, Ricard
;
Limbu, Yam
International Journal of Marketing Studies. 8 (2016) 4 - p. 44 , 2016
Link:
https://doi.org/10.5539/..
?
8
The Depiction of Female Models in Sport Television Commerci..:
Peterson, Robin T.
;
Xu, Bing
;
Limbu, Yam
Journal of Promotion Management. 15 (2009) 1-2 - p. 184-203 , 2009
Link:
https://doi.org/10.1080/..
?
9
The Convergence of Mirroring and Empathy: Communications Tr..:
Peterson, Robin T.
;
Limbu, Yam
Journal of Business-to-Business Marketing. 16 (2009) 3 - p. 193-219 , 2009
Link:
https://doi.org/10.1080/..
?
10
THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD ..:
LIMBU, YAM
;
TORRES, IVONNE M.
Journal of Health and Human Services Administration. 32 (2009) 1 - p. 107-138 , 2009
Link:
https://www.jstor.org/st..
?
11
Message Effectiveness of Fear Appeals in Vaccination Commun..:
Limbu, Yam B.
;
Huhmann, Bruce A.
Vaccines. 12 (2024) 6 - p. 653 , 2024
Link:
https://doi.org/10.3390/..
?
12
What influences consumers' online medication purchase inten..:
Limbu, Yam B.
;
Huhmann, Bruce A.
Frontiers in Pharmacology. 15 (2024) - p. , 2024
Link:
https://doi.org/10.3389/..
?
13
Communication Strategies to Promote COVID-19 Vaccination In..:
Limbu, Yam B.
;
McKinley, Christopher
Health Communication. , 2024
Link:
https://doi.org/10.1080/..
?
14
Retirement Planning: A Moderated Mediation Model of Cogniti..:
Ahamed, AFM Jalal
;
Limbu, Yam B.
Financial Services Review. 32 (2024) 2 - p. 77-93 , 2024
Link:
https://doi.org/10.61190..
?
15
Fair Balance of Prescription Drug Information on Legitimate..:
Huhmann, Bruce A.
;
Limbu, Yam B.
Pharmacy. 12 (2024) 2 - p. 67 , 2024
Link:
https://doi.org/10.3390/..
1-15