Lin, Chu-Yang
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4

Exploring the influence of regulatory fit on advertising ef..:

Lin, Yang-Chu ; Lin, Ming-Jheng
Journal of Statistics and Management Systems.  25 (2022)  6 - p. 1461-1477 , 2022
 
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5

The effect of product attributes, brand awareness and produ..:

Lin, Yang-Chu ; Chen, Yu-Hao ; Lee, Yi-Chih
Journal of Statistics and Management Systems.  24 (2021)  5 - p. 1151-1168 , 2021
 
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6

The effects of product categories, brand alliance fitness a..:

Lin, Yang-Chu ; Tsai, Hung-Ni ; Lee, Yi-Chih
Journal of Statistics and Management Systems.  23 (2020)  3 - p. 677-693 , 2020
 
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7

The Influence of Promotion Type and Advertising Appeal on t..:

Lin, Yang-Chu ; Lee, Yi-Chih ; Cheng, Ya-Wen
Journal of Statistics and Management Systems.  17 (2014)  1 - p. 47-70 , 2014
 
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8

The Effect of Advertising using Advertising Appeals, Pictur..:

Lin, Yang-Chu ; Lee, Yi-Chih ; Lin, Nu-Ting
Journal of Statistics and Management Systems.  17 (2014)  1 - p. 71-96 , 2014
 
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9

The Influence of the Brand Image and Information Involvemen..:

Lin, Yang-Chu ; Lee, Yi-Chih ; Fu, Zong-Wei
Journal of Statistics and Management Systems.  16 (2013)  4-5 - p. 309-317 , 2013
 
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10

The influence of brand image and product knowledge in the a..:

Lin, Yang-Chu ; Lee, Yi-Chih ; Chen, Kai-Chun
Journal of Statistics and Management Systems.  15 (2012)  4-5 - p. 581-600 , 2012
 
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