Lin, Jhih Syuan
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5

Cross-Cutting exposure, perceived realism, and online polit..:

Lin, Jhih-Syuan (Elaine)
Asian Journal of Communication.  32 (2022)  2 - p. 131-151 , 2022
 
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6

When social media influencers endorse brands: the effects o..:

Shan, Yan ; Chen, Kuan-Ju ; Lin, Jhih-Syuan (Elaine)
International Journal of Advertising.  39 (2019)  5 - p. 590-610 , 2019
 
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8

Motivations, Consumption Emotions, and Temporal Orientation..:

Jin, Yan ; Lin, Jhih-Syuan (Elaine) ; Gilbreath, Bob.
International Journal of Strategic Communication.  11 (2017)  2 - p. 115-132 , 2017
 
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9

Cross-cutting and Like-minded Discussion on Social Media: T..:

Chen, Hsuan-Ting ; Lin, Jhih-Syuan
Journal of Broadcasting & Electronic Media.  65 (2021)  1 - p. 135-156 , 2021
 
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10

Political Brand Communities as Social Network Clusters: Win..:

Lin, Jhih-Syuan ; Himelboim, Itai
Journal of Political Marketing.  18 (2018)  1-2 - p. 119-147 , 2018
 
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11

Understanding the Nature, Uses, and Gratifications of Socia..:

Lin, Jhih-Syuan ; Chen, Kuan-Ju ; Sung, Yongjun
Journal of Broadcasting & Electronic Media.  62 (2018)  1 - p. 1-20 , 2018
 
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13

Would You Be My Friend? An Examination of Global Marketers'..:

Chen, Kuan-Ju ; Lin, Jhih-Syuan ; Choi, Jung Hwa.
Journal of Interactive Advertising.  15 (2015)  2 - p. 97-110 , 2015
 
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14

Consumers' Perception of Corporate Social Responsibility in..:

Chu, Shu-Chuan ; Lin, Jhih-Syuan
International Journal of Strategic Communication.  7 (2013)  1 - p. 43-64 , 2013
 
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15

To App or Not to App: Engaging Consumers via Branded Mobile..:

Kim, Eunice ; Lin, Jhih-Syuan ; Sung, Yongjun
Journal of Interactive Advertising.  13 (2013)  1 - p. 53-65 , 2013
 
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