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1
Shopper, buyer, and consumer behavior
theory, marketing applications and public policy implicatio...
Copies:
Zentrale:E02 a bwl 402.6/742; BB WiWi: 11a bwl 402.6/742a
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The nature and scope of marketing research / ed. by David F. Birks and Tim Macer
3
Managers' evaluation of research design and its impact on t..
, In:an experimental approach
Copies:
Zentrale:E02 a bwl 402.2/014-1; BB WiWi: 11a bwl 402.2/014a-1