E-LIB Suche - Ergebnisse für: Littler, Dale

1

Reflecting practice: The case of marketing and new product ..:

Littler, Dale
EuroMed Journal of Business. 1 (2006) 1 - p. 5-19 , 2006

Link: https://doi.org/10.1108/..

2

Consumer perceptions of risk and uncertainty and the implic..:

Littler, Dale ; Melanthiou, Demetris
Journal of Retailing and Consumer Services. 13 (2006) 6 - p. 431-443 , 2006

Link: https://doi.org/10.1016/..

3

Where are we and where are we going?: The status and future..:

Littler, Dale ; Tynan, Caroline ; Lee, Nick
European Journal of Marketing. 39 (2005) 3/4 - p. 261-271 , 2005

Link: https://doi.org/10.1108/..

4

Future business relationships––traditional, electronic, vir..:

Zolkiewski, Judy ; Littler, Dale
Telematics and Informatics. 21 (2004) 2 - p. 183-196 , 2004

Link: https://doi.org/10.1016/..

5

On 'Value–Based Marketing' (2):

Littler, Dale
British Journal of Management. 13 (2002) 4 - p. 361-374 , 2002

Link: https://doi.org/10.1111/..

6

Exploring consumer product construct systems with the reper..:

Marsden, David ; Littler, Dale
Qualitative Market Research: An International Journal. 3 (2000) 3 - p. 127-144 , 2000

Link: https://doi.org/10.1108/..

7

Repertory grid technique – An interpretive research framewo..:

Marsden, David ; Littler, Dale
European Journal of Marketing. 34 (2000) 7 - p. 816-834 , 2000

Link: https://doi.org/10.1108/..

8

Editorial: Perspectives on Consumer Behaviour:

Littler, Dale
Journal of Marketing Management. 14 (1998) 1-3 - p. 1-2 , 1998

Link: https://doi.org/10.1362/..

9

Using Information Technology Effectively: A Study of Market..:

Leverick, Fiona ; Littler, Dale ; Bruce, Margaret.
Journal of Marketing Management. 14 (1998) 8 - p. 927-962 , 1998

Link: https://doi.org/10.1362/..

10

Positioning Alternative Perspectives of Consumer Behaviour:

Marsden, David ; Littler, Dale
Journal of Marketing Management. 14 (1998) 1-3 - p. 3-28 , 1998

Link: https://doi.org/10.1362/..

11

The Blackwell encyclopedic dictionary of marketing:

, In: The Blackwell encyclopedia of management / [encyclopedia ed.:] Cary L. Cooper and Chris Argyris
Vol. 4,

Lewis, Barbara R. ; Littler, Dale ; Argyris, Chris. , 1997

Copies: Zentrale:E02 h bwl 037 a/904-4

12

The adoption of direct banking services:

Lockett, Andrew ; Littler, Dale
Journal of Marketing Management. 13 (1997) 8 - p. 791-811 , 1997

Link: https://doi.org/10.1080/..

13

Joint ventures for product development: Learning from exper..:

Littler, Dale ; Leverick, Fiona
Long Range Planning. 28 (1995) 3 - p. 5-67 , 1995

Link: https://doi.org/10.1016/..

14

Collaborative strategy in new product development — risks a..:

Wilson, Dominic ; Littler, Dale ; Leverick, Fiona.
Journal of Strategic Marketing. 3 (1995) 3 - p. 167-188 , 1995

Link: https://doi.org/10.1080/..

15

The development of the Eurobrand:

Littler, Dale ; Schlieper, Katrin
International Marketing Review. 12 (1995) 2 - p. 22-37 , 1995

Link: https://doi.org/10.1108/..