E-LIB Suche - Ergebnisse für: Liu-Thompkins, Yuping

1

Personalized email marketing in loyalty programs: The role ..:

Zhang, Junzhou ; Liu-Thompkins, Yuping
Journal of the Academy of Marketing Science. , 2023

2

Artificial empathy in marketing interactions: Bridging the ..:

Liu-Thompkins, Yuping ; Okazaki, Shintaro ; Li, Hairong
Journal of the Academy of Marketing Science. 50 (2022) 6 - p. 1198-1218 , 2022

Link: https://doi.org/10.1007/..

3

Coordinating supply-related scarcity appeals with online re..:

Kordrostami, Elika ; Liu-Thompkins, Yuping ; Rahmani, Vahid
Marketing Letters. 33 (2022) 3 - p. 471-484 , 2022

Link: https://doi.org/10.1007/..

4

What drives retailer loyalty? A meta-analysis of the role o..:

Liu-Thompkins, Yuping ; Khoshghadam, Leila ; Attar Shoushtari, Arjang.
Journal of Retailing. 98 (2022) 1 - p. 92-110 , 2022

Link: https://doi.org/10.1016/..

5

Investigating the influence of regulatory focus on the effi..:

Kordrostami, Elika ; Liu-Thompkins, Yuping ; Rahmani, Vahid
European Journal of Marketing. 55 (2020) 1 - p. 297-314 , 2020

Link: https://doi.org/10.1108/..

6

The Joint Impact of Goal Type and Goal Completion Magnitude..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Zhang, Junzhou ; Liu-Thompkins, Yuping - p. 181-181 , 2020

Link: https://doi.org/10.1007/..

7

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott A. ; Bradlow, Eric T....
Marketing Letters. 31 (2020) 4 - p. 405-418 , 2020

Link: https://www.jstor.org/st..

8

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott A. ; Bradlow, Eric T....
Marketing Letters. 31 (2020) 4 - p. 405-418 , 2020

Link: https://doi.org/10.1007/..

9

Creating, Metavoicing, and Propagating: A Road Map for Unde..:

Liu-Thompkins, Yuping ; Maslowska, Ewa ; Ren, Yuqing.
Journal of Advertising. 49 (2020) 4 - p. 394-410 , 2020

Link: https://doi.org/10.1080/..

10

Are Loyalty Programmes Shams? A Study Assessing How Loyalty..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,

Bruneau, Virginie ; Liu-Thompkins, Yuping - p. 395-395 , 2019

Link: https://doi.org/10.1007/..

11

Advertising in Asia: Theories and Implications for Practice:

Chang, Chingching ; Lee, Wei-Na ; Liu-Thompkins, Yuping
Journal of Advertising. 48 (2019) 5 - p. 417-436 , 2019

Link: https://doi.org/10.1080/..

12

Experiencing nostalgia through the lens of life satisfactio:

Khoshghadam, Leila ; Kordrostami, Elika ; Liu-Thompkins, Yuping
European Journal of Marketing. 53 (2019) 3 - p. 524-544 , 2019

Link: https://doi.org/10.1108/..

13

A Decade of Online Advertising Research: What We Learned an..:

Liu-Thompkins, Yuping
Journal of Advertising. 48 (2019) 1 - p. 1-13 , 2019

Link: https://doi.org/10.1080/..

14

Shopping online? The role of imagination and gender:

Mann, Manveer K. ; Liu-Thompkins, Yuping
European Journal of Marketing. 53 (2019) 12 - p. 2604-2628 , 2019

Link: https://doi.org/10.1108/..

15

Comparing the impact of different marketing capabilities: E..:

Guo, Huiling ; Xu, Hangjun ; Tang, Chuanyi...
Journal of Business Research. 93 (2018) - p. 79-89 , 2018

Link: https://doi.org/10.1016/..