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Lorenzo Romero, Carlota
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1

Adopción de redes sociales virtuales: ampliación del modelo..:

Lorenzo Romero, Carlota ; Alarcón de Amo, María del Carmen ; Gómez Borja, Miguel Ángel
Cuadernos de Economía y Dirección de la Empresa.  14 (2011)  3 - p. 194-205 , 2011
Link: https://doi.org/10.1016/..
 
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2

Building a tourist typology based on motivations for visiti..:

, In: Advances in tourism destination marketing / ed. by Metin Kozak, Juergen Gnoth and Luisa Andreu
Gómez-Borja, Miguel Ángel ; Lorenzo Romero, Carlota ; Mondéjar Jiménez, Juan Antonio.. (2010)  - p. 233-243
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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3

Segmenting collaborative users based on their physiological..:

Lorenzo-Romero, Carlota ; Alcalá-García, Blas ; Gómez-Borja, Miguel-Ángel
Cogent Social Sciences.  10 (2024)  1 - p. , 2024
Link: https://doi.org/10.1080/..
 
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4

A latent approach in the fashion retailing context: segment..:

Lorenzo-Romero, Carlota ; Alarcón-del-Amo, María-del-Carmen ; Frasquet-Deltoro, Marta
Fashion and Textiles.  10 (2023)  1 - p. , 2023
Link: https://doi.org/10.1186/..
 
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5

The importance of co-creation experience: online accommodat..:

Lorenzo-Romero, Carlota ; del-Pozo-Ruiz, Leticia ; Mondéjar-Jiménez, Juan-Antonio.
Current Issues in Tourism.  , 2023
Link: https://doi.org/10.1080/..
 
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6

Heterogeneous attitudes and behaviors in relation to partic..:

Alarcón-del-Amo, María-del-Carmen ; Lorenzo-Romero, Carlota ; Crespo-Jareño, José-Alberto
Heliyon.  9 (2023)  7 - p. e17930 , 2023
Link: https://doi.org/10.1016/..
 
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7

Open Collaboration Strategy of International Retailers: An ..:

Lorenzo-Romero, Carlota ; Alarcón-del-Amo, María-del-Carmen ; del-Pozo-Ruiz, Leticia
Journal of theoretical and applied electronic commerce research.  16 (2021)  2 - p. 22-44 , 2021
Link: https://doi.org/10.4067/..
 
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8

Active Participation of E-Consumer: A Qualitative Analysis ..:

Lorenzo-Romero, Carlota ; Andrés-Martínez, María-Encarnación ; Cordente-Rodríguez, María.
SAGE Open.  11 (2021)  1 - p. 215824402097916 , 2021
Link: https://doi.org/10.1177/..
 
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9

Open Innovation as a Business Entrepreneurship Strategy: Th..:

, In: Advances in Business Strategy and Competitive Advantage; Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship,
Gomez-Borja, Miguel Angel ; Lorenzo-Romero, Carlota ; del-Pozo Ruiz, Leticia - p. 201-231 , 2020
Link: https://doi.org/10.4018/..
 
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10

Omnichannel in the fashion industry: A qualitative analysis..:

Lorenzo-Romero, Carlota ; Andrés-Martínez, María-Encarnación ; Mondéjar-Jiménez, Juan-Antonio
Heliyon.  6 (2020)  6 - p. e04198 , 2020
Link: https://doi.org/10.1016/..
 
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11

Antecedents and consequences of virtual customer co-creatio..:

Frasquet-Deltoro, Marta ; Alarcón-del-Amo, María-del-Carmen ; Lorenzo-Romero, Carlota
Internet Research.  29 (2019)  1 - p. 218-244 , 2019
Link: https://doi.org/10.1108/..
 
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12

Open Collaboration as Marketing Transformation Strategy in ..:

Lorenzo-Romero, Carlota ; Cordente-Rodríguez, María ; Alarcón-del-Amo, María-del-Carmen
Resources.  8 (2019)  4 - p. 167 , 2019
Link: https://doi.org/10.3390/..
 
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13

On-line Crowdsourcing: Motives of Customers to Participate ..:

Lorenzo-Romero, Carlota ; Constantinides, Efthymios
Sustainability.  11 (2019)  12 - p. 3479 , 2019
Link: https://doi.org/10.3390/..
 
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14

Host community perceptions of cruise tourism in a homeport:..:

Del Chiappa, Giacomo ; Lorenzo-Romero, Carlota ; Gallarza, Martina
Journal of Destination Marketing & Management.  7 (2018)  - p. 170-181 , 2018
Link: https://doi.org/10.1016/..
 
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15

Cultural influence on the adoption of social networking sit..:

, In: International journal of market research
Alarcón-del-Amo, María-del-Carmen ; Lorenzo-Romero, Carlota ; Gómez-Borja, Miguel-Ángel. (2016)  2 - p. 277-300
Copies:  Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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