E-LIB Suche - Ergebnisse für: Lovelock, Christopher H.

1

Problems in marketing

McGraw-Hill series in marketing

Star, Steven H. ; Davis, Nancy J. ; Lovelock, Christopher H.. - 5. ed . , 1977

Copies: Zentrale:Magazin 03.f.8777

2

Essentials of services marketing:

Wirtz, Jochen ; Chew, Patricia ; Lovelock, Christopher H - 2nd ed. . , 2012

Link: https://learning.oreilly..

3

Developing marketing strategies for transnational service o..:

Lovelock, Christopher H.
Journal of Services Marketing. 13 (1999) 4/5 - p. 278-295 , 1999

Link: https://doi.org/10.1108/..

4

Marketing challenges

Cases and exercises McGraw-Hill series in marketing

Lovelock, Christopher H. , 1986

Copies: Zentrale:E02 a bwl 419 ec/673

5

Marketing challenges

cases and exercises McGraw-Hill series in marketing

Lovelock, Christopher H. , 1985

Copies: Zentrale:E02 a bwl 419 fb/608

6

Marketing for public and nonprofit managers

Wiley series in marketing

Lovelock, Christopher H. ; Weinberg, Charles B. , 1984

Copies: Zentrale:Magazin va 5312

7

Strategies for Managing Demand in Capacity-Constrained Serv..:

Lovelock, Christopher H.
The Service Industries Journal. 4 (1984) 3 - p. 12-30 , 1984

Link: https://doi.org/10.1080/..

8

Classifying Services to Gain Strategic Marketing Insights:

Lovelock, Christopher H.
Journal of Marketing. 47 (1983) 3 - p. 9-20 , 1983

Link: https://www.jstor.org/st..

9

Consumer promotions in service marketing:

Lovelock, Christopher H. ; Quelch, John A.
Business Horizons. 26 (1983) 3 - p. 66-75 , 1983

Link: https://doi.org/10.1016/..

10

The Direction of Causality between Perceptions, Affect, and..:

Reibstein, David J. ; Lovelock, Christopher H. ; Ricardo de P. Dobson
Journal of Consumer Research. 6 (1980) 4 - p. 370-376 , 1980

Link: https://www.jstor.org/st..

11

The Direction of Causality between Perceptions, Affect, and..:

Reibstein, David J. ; Lovelock, Christopher H.
Journal of Consumer Research. 6 (1980) 4 - p. 370 , 1980

Link: https://doi.org/10.1086/..

12

Readings in Public and Nonprofit Marketing:

Lovelock, Christopher H. ; Weinberg, Charles B.
Health Care Management Review. 4 (1979) 4 - p. 87-88 , 1979

Link: https://doi.org/10.1097/..

13

An Evaluation of the Effectiveness of Drop-off Questionnair..:

Lovelock, Christopher H. ; Stiff, Ronald ; Cullwick, David.
Journal of Marketing Research. 13 (1976) 4 - p. 358-364 , 1976

Link: https://www.jstor.org/st..

14

Modeling the modal choice decision process:

Lovelock, Christopher H.
Transportation. 4 (1975) 3 - p. 253-265 , 1975

Link: https://doi.org/10.1007/..

15

Services marketing:

Lovelock, Christopher H
https://repozitorij.upr.si/IzpisGradiva.php?id=5496. , 2015

Link: https://repozitorij.upr...