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Lovett, Mitchell J.
74
results:
Search for persons
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Format
Online (72)
Print (2)
Mediatypes
Articles (Online) (52)
Articles (Print) (2)
OpenAccess-fulltext (19)
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?
1
Learning to Set Prices:
Huang, Yufeng
;
Ellickson, Paul B.
;
Lovett, Mitchell J.
Journal of Marketing Research. 59 (2022) 2 - p. 411-434 , 2022
Link:
https://doi.org/10.1177/..
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2
Correction to: Can your advertising really buy earned impre..:
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
Quantitative Marketing and Economics. 18 (2020) 4 - p. 469-471 , 2020
Link:
https://doi.org/10.1007/..
?
3
Can your advertising really buy earned impressions? The eff..:
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
Quantitative Marketing and Economics. 17 (2019) 3 - p. 215-255 , 2019
Link:
https://doi.org/10.1007/..
?
4
Product Launches with New Attributes: A Hybrid Conjoint–Con..:
Ellickson, Paul B.
;
Lovett, Mitchell J.
;
Ranjan, Bhoomija
Journal of Marketing Research. 56 (2019) 5 - p. 709-731 , 2019
Link:
https://doi.org/10.1177/..
?
5
Product Launches with New Attributes: A Hybrid Conjoint–Con..:
Ellickson, Paul B.
;
Lovett, Mitchell J.
;
Ranjan, Bhoomija
Journal of Marketing Research. 56 (2019) 5 - p. 709-731 , 2019
Link:
https://www.jstor.org/st..
?
6
Empirical Research on Political Marketing: a Selected Revie:
Lovett, Mitchell J.
Customer Needs and Solutions. 6 (2019) 3-4 - p. 49-56 , 2019
Link:
https://doi.org/10.1007/..
?
7
Mobile diaries – Benchmark against metered measurements: An..:
Lovett, Mitchell J.
;
Peres, Renana
International Journal of Research in Marketing. 35 (2018) 2 - p. 224-241 , 2018
Link:
https://doi.org/10.1016/..
?
8
The Role of Paid, Earned, and Owned Media in Building Enter..:
Lovett, Mitchell J.
;
Staelin, Richard
Marketing Science. 35 (2016) 1 - p. 142-157 , 2016
Link:
http://www.jstor.org/sta..
?
9
A Data Set of Brands and Their Characteristics:
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
Marketing Science. 33 (2014) 4 - p. 609-617 , 2014
Link:
http://www.jstor.org/sta..
?
10
On brands and word of mouth:
, In:
Journal of marketing research / American Marketing Association
Lovett, Mitchell J.
;
Peres, Renana
. (2013) 4 - p. 427-444
Copies:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
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11
On Brands and Word of Mouth:
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
Journal of Marketing Research. 50 (2013) 4 - p. 427-444 , 2013
Link:
https://doi.org/10.1509/..
?
12
On Brands and Word of Mouth:
LOVETT, MITCHELL J.
;
PERES, RENANA
;
SHACHAR, RON
Journal of Marketing Research. 50 (2013) 4 - p. 427-444 , 2013
Link:
https://www.jstor.org/st..
?
13
Marketing and politics: Models, behavior, and policy implic..:
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Shachar, Ron
...
Marketing Letters. 23 (2012) 2 - p. 391-403 , 2012
Link:
https://doi.org/10.1007/..
?
14
Marketing and politics: Models, behavior, and policy implic..:
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Shachar, Ron
...
Marketing Letters. 23 (2012) 2 - p. 391-403 , 2012
Link:
https://www.jstor.org/st..
?
15
Optimal Admission and Scholarship Decisions: Choosing Custo..:
Belloni, Alexandre
;
Lovett, Mitchell J.
;
Boulding, William
.
Marketing Science. 31 (2012) 4 - p. 621-636 , 2012
Link:
https://www.jstor.org/st..
1-15