E-LIB Suche - Ergebnisse für: Lovett, Mitchell J.

1

Learning to Set Prices:

Huang, Yufeng ; Ellickson, Paul B. ; Lovett, Mitchell J.
Journal of Marketing Research. 59 (2022) 2 - p. 411-434 , 2022

Link: https://doi.org/10.1177/..

2

Correction to: Can your advertising really buy earned impre..:

Lovett, Mitchell J. ; Peres, Renana ; Xu, Linli
Quantitative Marketing and Economics. 18 (2020) 4 - p. 469-471 , 2020

Link: https://doi.org/10.1007/..

3

Can your advertising really buy earned impressions? The eff..:

Lovett, Mitchell J. ; Peres, Renana ; Xu, Linli
Quantitative Marketing and Economics. 17 (2019) 3 - p. 215-255 , 2019

Link: https://doi.org/10.1007/..

4

Product Launches with New Attributes: A Hybrid Conjoint–Con..:

Ellickson, Paul B. ; Lovett, Mitchell J. ; Ranjan, Bhoomija
Journal of Marketing Research. 56 (2019) 5 - p. 709-731 , 2019

Link: https://doi.org/10.1177/..

5

Product Launches with New Attributes: A Hybrid Conjoint–Con..:

Ellickson, Paul B. ; Lovett, Mitchell J. ; Ranjan, Bhoomija
Journal of Marketing Research. 56 (2019) 5 - p. 709-731 , 2019

Link: https://www.jstor.org/st..

6

Empirical Research on Political Marketing: a Selected Revie:

Lovett, Mitchell J.
Customer Needs and Solutions. 6 (2019) 3-4 - p. 49-56 , 2019

Link: https://doi.org/10.1007/..

7

Mobile diaries – Benchmark against metered measurements: An..:

Lovett, Mitchell J. ; Peres, Renana
International Journal of Research in Marketing. 35 (2018) 2 - p. 224-241 , 2018

Link: https://doi.org/10.1016/..

8

The Role of Paid, Earned, and Owned Media in Building Enter..:

Lovett, Mitchell J. ; Staelin, Richard
Marketing Science. 35 (2016) 1 - p. 142-157 , 2016

Link: http://www.jstor.org/sta..

9

A Data Set of Brands and Their Characteristics:

Lovett, Mitchell ; Peres, Renana ; Shachar, Ron
Marketing Science. 33 (2014) 4 - p. 609-617 , 2014

Link: http://www.jstor.org/sta..

10

On brands and word of mouth:

, In: Journal of marketing research / American Marketing Association

Lovett, Mitchell J. ; Peres, Renana. (2013) 4 - p. 427-444

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

11

On Brands and Word of Mouth:

Lovett, Mitchell J. ; Peres, Renana ; Shachar, Ron
Journal of Marketing Research. 50 (2013) 4 - p. 427-444 , 2013

Link: https://doi.org/10.1509/..

12

On Brands and Word of Mouth:

LOVETT, MITCHELL J. ; PERES, RENANA ; SHACHAR, RON
Journal of Marketing Research. 50 (2013) 4 - p. 427-444 , 2013

Link: https://www.jstor.org/st..

13

Marketing and politics: Models, behavior, and policy implic..:

Gordon, Brett R. ; Lovett, Mitchell J. ; Shachar, Ron...
Marketing Letters. 23 (2012) 2 - p. 391-403 , 2012

Link: https://doi.org/10.1007/..

14

Marketing and politics: Models, behavior, and policy implic..:

Gordon, Brett R. ; Lovett, Mitchell J. ; Shachar, Ron...
Marketing Letters. 23 (2012) 2 - p. 391-403 , 2012

Link: https://www.jstor.org/st..

15

Optimal Admission and Scholarship Decisions: Choosing Custo..:

Belloni, Alexandre ; Lovett, Mitchell J. ; Boulding, William.
Marketing Science. 31 (2012) 4 - p. 621-636 , 2012

Link: https://www.jstor.org/st..