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Luce, Fernando Bins
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1

A strategic marketing perspective on entrepreneurs & innova..:

D'Andrea, Fernando Antonio Monteiro Christoph ; Luce, Fernando Bins
ReMark - Revista Brasileira de Marketing.  20 (2021)  3 - p. , 2021
Link: https://doi.org/10.5585/..
 
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2

Predicting customer value per product: From RFM to RFM/P:

Heldt, Rodrigo ; Silveira, Cleo Schmitt ; Luce, Fernando Bins
Journal of Business Research.  127 (2021)  - p. 444-453 , 2021
Link: https://doi.org/10.1016/..
 
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3

Trade-off between value creation and value appropriation?:

Silveira, Cleo Schmitt ; Oliveira, Marta Olivia Rovedder de ; Heldt, Rodrigo.
Marketing Intelligence & Planning.  39 (2020)  1 - p. 1-16 , 2020
Link: https://doi.org/10.1108/..
 
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4

FIRM PERFORMANCE: HOW HAS IT BEEN MEASURED IN MARKETING AND..:

Silveira, Rodrigo Heldt ; Oliveira, Marta Olivia Rovedder de ; Frio, Ricardo Saraiva..
Caderno de Administração.  28 (2020)  1 - p. 16-45 , 2020
Link: https://doi.org/10.4025/..
 
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5

A RELAÇÃO ENTRE INVESTIMENTO EM PROPAGANDA E O VALOR DA FIR..:

Frio, Ricardo Saraiva ; Glasenapp, Thiago dos Santos ; Silveira, Rodrigo Heldt.
REAd. Revista Eletrônica de Administração (Porto Alegre).  25 (2019)  3 - p. 177-202 , 2019
Link: https://doi.org/10.1590/..
 
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6

Comparing alternative approaches to estimate customer equit:

Silveira, Cleo Schmitt ; Oliveira, Marta Olivia Rovedder de ; Luce, Fernando Bins
Marketing Intelligence & Planning.  35 (2017)  5 - p. 611-625 , 2017
Link: https://doi.org/10.1108/..
 
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7

Brand equity estimation model:

de Oliveira, Marta Olivia Rovedder ; Silveira, Cleo Schmitt ; Luce, Fernando Bins
Journal of Business Research.  68 (2015)  12 - p. 2560-2568 , 2015
Link: https://doi.org/10.1016/..
 
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8

The Influence of Innovative Organizational Culture on Marke..:

Toaldo, Ana Maria Machado ; Didonet, Simone Regina ; Luce, Fernando Bins
Latin American Business Review.  14 (2013)  3-4 - p. 251-269 , 2013
Link: https://doi.org/10.1080/..
 
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9

Customer equity and market value: Two methods, same results:

Silveira, Cleo Schmitt ; de Oliveira, Marta Olivia Rovedder ; Luce, Fernando Bins
Journal of Business Research.  65 (2012)  12 - p. 1752-1758 , 2012
Link: https://doi.org/10.1016/..
 
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10

Information technology impact on market orientation in e-bu..:

Borges, Mauro ; Hoppen, Norberto ; Luce, Fernando Bins
Journal of Business Research.  62 (2009)  9 - p. 883-890 , 2009
Link: https://doi.org/10.1016/..
 
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11

Mutual Value in Business Relationships:

, In: Encyclopedia of Networked and Virtual Organizations,
Cássia Pereira, Rita de ; Porto Bellini, Carlo Gabriel ; Luce, Fernando Bins - p. 971-981 , 2008
Link: https://doi.org/10.4018/..
 
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12

Estimating stakeholder-based place brand equity: one place,..:

Gelain da Cunha, Sofia ; Bins Luce, Fernando ; Rovedder de Oliveira, Marta Olivia
ReMark - Revista Brasileira de Marketing.  21 (2022)  1 - p. 208-231 , 2022
Link: https://doi.org/10.5585/..
 
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13

Organizational structure and specialized marketing capabili..:

Trez, Guilherme ; Bins Luce, Fernando ; Camra‐Fierro, Jesus
Marketing Intelligence & Planning.  30 (2012)  2 - p. 143-164 , 2012
Link: https://doi.org/10.1108/..
 
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14

A strategic marketing perspective on entrepreneurs & innova..:

D'Andrea, Fernando Antonio Monteiro Christoph ; Luce, Fernando Bins
https://periodicos.uninove.br/remark/article/view/16322/9163.  , 2021
Link: https://periodicos.unino..
 
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15

Is marketing department important for companies?:

Oliveira, Daniel Max de Sousa ; Luce, Fernando Bins
https://periodicos.uff.br/pca/article/view/41042/pdf.  , 2020
Link: https://periodicos.uff.b..
 
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