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Luce, Fernando Bins
81
results:
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Online (81)
Mediatypes
Articles (Online) (12)
Bookchapter (Online) (1)
OpenAccess-fulltext (68)
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english (25)
portuguese (51)
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?
1
A strategic marketing perspective on entrepreneurs & innova..:
D'Andrea, Fernando Antonio Monteiro Christoph
;
Luce, Fernando Bins
ReMark - Revista Brasileira de Marketing. 20 (2021) 3 - p. , 2021
Link:
https://doi.org/10.5585/..
?
2
Predicting customer value per product: From RFM to RFM/P:
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
Journal of Business Research. 127 (2021) - p. 444-453 , 2021
Link:
https://doi.org/10.1016/..
?
3
Trade-off between value creation and value appropriation?:
Silveira, Cleo Schmitt
;
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
.
Marketing Intelligence & Planning. 39 (2020) 1 - p. 1-16 , 2020
Link:
https://doi.org/10.1108/..
?
4
FIRM PERFORMANCE: HOW HAS IT BEEN MEASURED IN MARKETING AND..:
Silveira, Rodrigo Heldt
;
Oliveira, Marta Olivia Rovedder de
;
Frio, Ricardo Saraiva
..
Caderno de Administração. 28 (2020) 1 - p. 16-45 , 2020
Link:
https://doi.org/10.4025/..
?
5
A RELAÇÃO ENTRE INVESTIMENTO EM PROPAGANDA E O VALOR DA FIR..:
Frio, Ricardo Saraiva
;
Glasenapp, Thiago dos Santos
;
Silveira, Rodrigo Heldt
.
REAd. Revista Eletrônica de Administração (Porto Alegre). 25 (2019) 3 - p. 177-202 , 2019
Link:
https://doi.org/10.1590/..
?
6
Comparing alternative approaches to estimate customer equit:
Silveira, Cleo Schmitt
;
Oliveira, Marta Olivia Rovedder de
;
Luce, Fernando Bins
Marketing Intelligence & Planning. 35 (2017) 5 - p. 611-625 , 2017
Link:
https://doi.org/10.1108/..
?
7
Brand equity estimation model:
de Oliveira, Marta Olivia Rovedder
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
Journal of Business Research. 68 (2015) 12 - p. 2560-2568 , 2015
Link:
https://doi.org/10.1016/..
?
8
The Influence of Innovative Organizational Culture on Marke..:
Toaldo, Ana Maria Machado
;
Didonet, Simone Regina
;
Luce, Fernando Bins
Latin American Business Review. 14 (2013) 3-4 - p. 251-269 , 2013
Link:
https://doi.org/10.1080/..
?
9
Customer equity and market value: Two methods, same results:
Silveira, Cleo Schmitt
;
de Oliveira, Marta Olivia Rovedder
;
Luce, Fernando Bins
Journal of Business Research. 65 (2012) 12 - p. 1752-1758 , 2012
Link:
https://doi.org/10.1016/..
?
10
Information technology impact on market orientation in e-bu..:
Borges, Mauro
;
Hoppen, Norberto
;
Luce, Fernando Bins
Journal of Business Research. 62 (2009) 9 - p. 883-890 , 2009
Link:
https://doi.org/10.1016/..
?
11
Mutual Value in Business Relationships:
, In:
Encyclopedia of Networked and Virtual Organizations
,
Cássia Pereira, Rita de
;
Porto Bellini, Carlo Gabriel
;
Luce, Fernando Bins
- p. 971-981 , 2008
Link:
https://doi.org/10.4018/..
?
12
Estimating stakeholder-based place brand equity: one place,..:
Gelain da Cunha, Sofia
;
Bins Luce, Fernando
;
Rovedder de Oliveira, Marta Olivia
ReMark - Revista Brasileira de Marketing. 21 (2022) 1 - p. 208-231 , 2022
Link:
https://doi.org/10.5585/..
?
13
Organizational structure and specialized marketing capabili..:
Trez, Guilherme
;
Bins Luce, Fernando
;
Camra‐Fierro, Jesus
Marketing Intelligence & Planning. 30 (2012) 2 - p. 143-164 , 2012
Link:
https://doi.org/10.1108/..
?
14
A strategic marketing perspective on entrepreneurs & innova..:
D'Andrea, Fernando Antonio Monteiro Christoph
;
Luce, Fernando Bins
https://periodicos.uninove.br/remark/article/view/16322/9163. , 2021
Link:
https://periodicos.unino..
?
15
Is marketing department important for companies?:
Oliveira, Daniel Max de Sousa
;
Luce, Fernando Bins
https://periodicos.uff.br/pca/article/view/41042/pdf. , 2020
Link:
https://periodicos.uff.b..
1-15