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Luffarelli, Jonathan
16  results:
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1

Competent or Sad Blue? Lively or Aggressive Red? Why, How, ..:

Celhay, Franck ; Luffarelli, Jonathan ; Cotte, June.
Journal of Consumer Research.  , 2024
Link: https://doi.org/10.1093/..
 
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2

Consumer reviews and product life cycle: On the temporal dy..:

Delre, Sebastiano A. ; Luffarelli, Jonathan
Journal of Business Research.  156 (2023)  - p. 113329 , 2023
Link: https://doi.org/10.1016/..
 
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3

Branding with music: How can music contour and tonality enh..:

Zoghaib, Alice ; Luffarelli, Jonathan ; Feiereisen, Stéphanie
Psychology & Marketing.  40 (2023)  10 - p. 1965-1985 , 2023
Link: https://doi.org/10.1002/..
 
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4

How has the effect of brand personality on customer-based b..:

Luffarelli, Jonathan ; Delre, Sebastiano A. ; Landgraf, Polina
Journal of the Academy of Marketing Science.  51 (2022)  3 - p. 598-616 , 2022
Link: https://doi.org/10.1007/..
 
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5

More innovative but less socially responsible: The influenc..:

Luffarelli, Jonathan ; Feiereisen, Stephanie ; Zoghaib, Alice
Psychology & Marketing.  38 (2021)  11 - p. 1973-1989 , 2021
Link: https://doi.org/10.1002/..
 
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6

Let the Logo Do the Talking: The Influence of Logo Descript..:

Luffarelli, Jonathan ; Mukesh, Mudra ; Mahmood, Ammara
Journal of Marketing Research.  56 (2019)  5 - p. 862-878 , 2019
Link: https://www.jstor.org/st..
 
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7

What's in a logo? The impact of complex visual cues in equi..:

Mahmood, Ammara ; Luffarelli, Jonathan ; Mukesh, Mudra
Journal of Business Venturing.  34 (2019)  1 - p. 41-62 , 2019
Link: https://doi.org/10.1016/..
 
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8

The effect of corporate social performance on the financial..:

Luffarelli, Jonathan ; Markou, Panos ; Stamatogiannakis, Antonios.
Corporate Social Responsibility and Environmental Management.  26 (2019)  6 - p. 1333-1350 , 2019
Link: https://doi.org/10.1002/..
 
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9

Let the Logo Do the Talking: The Influence of Logo Descript..:

Luffarelli, Jonathan ; Mukesh, Mudra ; Mahmood, Ammara
Journal of Marketing Research.  56 (2019)  5 - p. 862-878 , 2019
Link: https://doi.org/10.1177/..
 
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10

The Visual Asymmetry Effect: An Interplay of Logo Design an..:

Luffarelli, Jonathan ; Stamatogiannakis, Antonios ; Yang, Haiyang
Journal of Marketing Research.  56 (2019)  1 - p. 89-103 , 2019
Link: https://www.jstor.org/st..
 
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11

The Visual Asymmetry Effect: An Interplay of Logo Design an..:

Luffarelli, Jonathan ; Stamatogiannakis, Antonios ; Yang, Haiyang
Journal of Marketing Research.  56 (2018)  1 - p. 89-103 , 2018
Link: https://doi.org/10.1177/..
 
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12

The Impact of Indirect Corporate Social Performance Signals..:

Luffarelli, Jonathan ; Awaysheh, Amrou
Corporate Social Responsibility and Environmental Management.  25 (2018)  3 - p. 295-310 , 2018
Link: https://doi.org/10.1002/..
 
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13

THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AN..:

LUFFARELLI, JONATHAN ; STAMATOGIANNAKIS, ANTONIOS ; YANG, HAIYANG
Journal of Marketing Research.  , 2018
Link: https://doi.org/10.1509/..
 
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14

When Feedback Interventions Backfire: Why Higher Performanc..:

Luffarelli, Jonathan ; Gonçalves, Dilney ; Stamatogiannakis, Antonios
Human Resource Management.  55 (2015)  4 - p. 591-614 , 2015
Link: https://doi.org/10.1002/..
 
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15

Let the logo do the talking: the influence of logo descript..:

Luffarelli Jonathan ; Mudra Mukesh ; Mahmood Ammara
10779/uos.23483705.v1.  , 2019
Link: https://figshare.com/art..
 
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