E-LIB Suche - Ergebnisse für: Lukas, Bryan A.

1

Consequences of Marketing Asset Accountability—A Natural Ex..:

Guenther, Peter ; Guenther, Miriam ; Lukas, Bryan A..
Journal of Marketing. , 2024

Link: https://doi.org/10.1177/..

2

Controlling for spurious moderation in marketing: A review ..:

Daryanto, Ahmad ; Lukas, Bryan A.
Journal of Business Research. 144 (2022) - p. 180-192 , 2022

Link: https://doi.org/10.1016/..

3

Discount venture brands: Self-congruity and perceived value..:

Baker, Thomas L. ; Chari, Simos ; Daryanto, Ahmad...
Journal of Business Research. 116 (2020) - p. 412-419 , 2020

Link: https://doi.org/10.1016/..

4

Supporting New Product Launches With Social Media Communica..:

Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian.
Journal of Product Innovation Management. 36 (2018) 2 - p. 172-195 , 2018

Link: https://doi.org/10.1111/..

5

Service-Dominant Orientation: Measurement and Impact on Per..:

Karpen, Ingo O. ; Bove, Liliana L. ; Lukas, Bryan A..
Journal of Retailing. 91 (2015) 1 - p. 89-108 , 2015

Link: https://doi.org/10.1016/..

6

Why Do Customers Get More Than They Need? How Organizationa..:

Lukas, Bryan A. ; Whitwell, Gregory J. ; Heide, Jan B.
Journal of Marketing. 77 (2013) 1 - p. 1-12 , 2013

Link: https://www.jstor.org/st..

7

The halo model of origin images: Conceptualisation and init..:

Josiassen, Alexander ; Lukas, Bryan A. ; Whitwell, Gregory J..
Journal of Consumer Behaviour. 12 (2013) 4 - p. 253-266 , 2013

Link: https://doi.org/10.1002/..

8

Firm-hosted online brand communities and new product succes:

Gruner, Richard L. ; Homburg, Christian ; Lukas, Bryan A.
Journal of the Academy of Marketing Science. 42 (2013) 1 - p. 29-48 , 2013

Link: https://doi.org/10.1007/..

9

Why do Customers Get more than They Need? How Organizationa..:

Lukas, Bryan A. ; Whitwell, Gregory J. ; Heide, Jan B.
Journal of Marketing. 77 (2013) 1 - p. 1-12 , 2013

Link: https://doi.org/10.1509/..

10

Marketing's reputation and influence in the firm:

Merlo, Omar ; Lukas, Bryan A. ; Whitwell, Gregory J.
Journal of Business Research. 65 (2012) 3 - p. 446-452 , 2012

Link: https://doi.org/10.1016/..

11

Linking Service-Dominant Logic and Strategic Business Pract..:

Karpen, Ingo O. ; Bove, Liliana L. ; Lukas, Bryan A.
Journal of Service Research. 15 (2011) 1 - p. 21-38 , 2011

Link: https://doi.org/10.1177/..

12

When salespeople develop negative headquarters stereotypes:..:

Homburg, Christian ; Wieseke, Jan ; Lukas, Bryan A..
Journal of the Academy of Marketing Science. 39 (2010) 5 - p. 664-682 , 2010

Link: https://doi.org/10.1007/..

13

Heuristics revisited: implications for marketing research a..:

Merlo, Omar ; Lukas, Bryan A. ; Whitwell, Gregory J.
Marketing Theory. 8 (2008) 2 - p. 189-204 , 2008

Link: https://doi.org/10.1177/..

14

Country‐of‐origin contingencies: Competing perspectives on ..:

Josiassen, Alexander ; Lukas, Bryan A. ; Whitwell, Gregory J..
International Marketing Review. 25 (2008) 4 - p. 423-440 , 2008

Link: https://doi.org/10.1108/..

15

Export planning orientation and its antecedents: Evidence f..:

Lukas, Bryan A. ; Whitwell, Gregory J. ; Hill, Paul
Journal of Business Research. 60 (2007) 12 - p. 1282-1289 , 2007

Link: https://doi.org/10.1016/..