E-LIB Suche - Ergebnisse für: Lusch, Robert F.

1

A Theory of Product-Form Strategy: When to Market Know-How,..:

Frias, Kellilynn M. ; Ghosh, Mrinal ; Janakiraman, Narayan..
Journal of Marketing. 87 (2023) 5 - p. 679-697 , 2023

Link: https://doi.org/10.1177/..

2

The Cultural Knowledge Perspective: Insights on Resource Cr..:

Weinberger, Michelle F. ; Lusch, Robert F.
Journal of Macromarketing. 43 (2022) 1 - p. 48-60 , 2022

Link: https://doi.org/10.1177/..

3

Repair, Consumption, and Sustainability: Fixing Fragile Obj..:

Godfrey, D Matthew ; Price, Linda L ; Lusch, Robert F...
Journal of Consumer Research. 49 (2021) 2 - p. 229-251 , 2021

Link: https://doi.org/10.1093/..

4

Perceived Market Risk in New Ventures: A Study of Early-Pha..:

Frias, Kellilynn M. ; Popovich, Deidre L. ; Duhan, Dale F..
Journal of Macromarketing. 40 (2020) 3 - p. 339-354 , 2020

Link: https://doi.org/10.1177/..

5

Choosing value-chain locations in marketing channels: integ..:

, In: Handbook of Research on Distribution Channels,

Ghosh, Mrinal ; Frias, Kellilynn M. ; Lusch, Robert F. , 2019

Link: https://doi.org/10.4337/..

6

Redefining the market: A treatise on exchange and shared un..:

Lusch, Robert F. ; Watts, Jameson K. M.
Marketing Theory. 18 (2018) 4 - p. 435-449 , 2018

Link: https://doi.org/10.1177/..

7

Service-dominant logic 2025:

Vargo, Stephen L. ; Lusch, Robert F.
International Journal of Research in Marketing. 34 (2017) 1 - p. 46-67 , 2017

Link: https://doi.org/10.1016/..

8

The Long Macro View:

Lusch, Robert F.
Journal of Macromarketing. 37 (2017) 3 - p. 321-323 , 2017

Link: https://doi.org/10.1177/..

9

A SERVICE PERSPECTIVE FOR HUMAN CAPITAL RESOURCES: A CRITIC..:

GREER, CHARLES R. ; LUSCH, ROBERT F. ; HITT, MICHAEL A.
Academy of Management Perspectives. 31 (2017) 2 - p. 137-158 , 2017

Link: https://www.jstor.org/st..

10

A service perspective:

Greer, Charles R. ; Lusch, Robert F. ; Vargo, Stephen L.
Organizational Dynamics. 45 (2016) 1 - p. 28-38 , 2016

Link: https://doi.org/10.1016/..

11

Fostering a trans-disciplinary perspectives of service ecos..:

Lusch, Robert F. ; Vargo, Stephen L. ; Gustafsson, Anders
Journal of Business Research. 69 (2016) 8 - p. 2957-2963 , 2016

Link: https://doi.org/10.1016/..

12

Institutions and axioms: an extension and update of service..:

Vargo, Stephen L. ; Lusch, Robert F.
Journal of the Academy of Marketing Science. 44 (2015) 1 - p. 5-23 , 2015

Link: https://doi.org/10.1007/..

13

Service Innovation: A Service-Dominant Logic Perspective:

Lusch, Robert F. ; Nambisan, Satish
MIS Quarterly. 39 (2015) 1 - p. 155-176 , 2015

Link: https://www.jstor.org/st..

14

Stakeholder Analyses of Firm-Related Web Forums: Applicatio..:

Zimbra, David ; Chen, Hsinchun ; Lusch, Robert F.
ACM Transactions on Management Information Systems. 6 (2015) 1 - p. 1-38 , 2015

Link: https://doi.org/10.1145/..

15

Stakeholder Analyses of Firm-Related Web Forums : Applic..:

Zimbra, David ; Chen, Hsinchun ; Lusch, Robert F.
ACM Transactions on Management Information Systems (TMIS). 6 (2015) 1 - p. 1-38 , 2015

Link: https://dl.acm.org/doi/1..