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2
Strategic responsiveness and adaptive organizations
new research frontiers in international strategic managemen
Emerald studies in global strategic responsiveness
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The Routledge handbook of strategic communication / ed. by Derina Holtzhausen and Ansgar Zerfass
3
The strategic turn in communication science
, In:on the history and role of strategy in communication scienc...
Copies:
Zentrale:E03 a puz 013.6/438
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Marketing management / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti
4
Turning a corporate brand upside-down
, In:a case of cultural corporate brand management
Copies:
TB Nautik 19/3 Mar 60(2012)