E-LIB Suche - Ergebnisse für: MOE, WENDY W.

1

What Holds Attention? Linguistic Drivers of Engagement:

Berger, Jonah ; Moe, Wendy W. ; Schweidel, David A.
Journal of Marketing. 87 (2023) 5 - p. 793-809 , 2023

Link: https://doi.org/10.1177/..

2

Uniting the Tribes: Using Text for Marketing Insight:

Berger, Jonah ; Humphreys, Ashlee ; Ludwig, Stephan...
Journal of Marketing. 84 (2020) 1 - p. 1-25 , 2020

Link: https://www.jstor.org/st..

3

Uniting the Tribes: Using Text for Marketing Insight:

Berger, Jonah ; Humphreys, Ashlee ; Ludwig, Stephan...
Journal of Marketing. 84 (2019) 1 - p. 1-25 , 2019

Link: https://doi.org/10.1177/..

4

Modeling the role of message content and influencers in soc..:

Zhang, Yuchi ; Moe, Wendy W. ; Schweidel, David A.
International Journal of Research in Marketing. 34 (2017) 1 - p. 100-119 , 2017

Link: https://doi.org/10.1016/..

5

Opportunities for Innovation in Social Media Analytics:

Moe, Wendy W. ; Schweidel, David A.
Journal of Product Innovation Management. 34 (2017) 5 - p. 697-702 , 2017

Link: https://doi.org/10.1111/..

6

Social Media Analytics:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,

Moe, Wendy W. ; Netzer, Oded ; Schweidel, David A. - p. 483-504 , 2017

Link: https://doi.org/10.1007/..

7

Binge watching and advertising:

, In: Journal of marketing / American Marketing Association

Schweidel, David A. ; Moe, Wendy W.. (2016) 5 - p. 1-19

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

8

Binge Watching and Advertising:

Schweidel, David A. ; Moe, Wendy W.
Journal of Marketing. 80 (2016) 5 - p. 1-19 , 2016

Link: https://doi.org/10.1509/..

9

The effects of installed base innovativeness and recency on..:

Healey, John ; Moe, Wendy W.
International Journal of Research in Marketing. 33 (2016) 2 - p. 246-260 , 2016

Link: https://doi.org/10.1016/..

10

Binge Watching and Advertising:

Schweidel, David A. ; Moe, Wendy W.
Journal of Marketing. 80 (2016) 5 - p. 1-19 , 2016

Link: http://www.jstor.org/sta..

11

Social media intelligence:

Moe, Wendy W. ; Schweidel, David A. , 2014

Link: https://doi.org/10.1017/..

12

Listening in on social media

, In: Journal of marketing research / American Marketing Association

a joint model of sentiment and venue format choice

Schweidel, David A. ; Moe, Wendy W.. (2014) 4 - p. 387-402

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

13

Digital and internet marketing:

, In: The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)

Moe, Wendy W. ; Schweidel, David A.. (2014) - p. 319-340

Copies: Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a

14

Listening In on Social Media: A Joint Model of Sentiment an..:

SCHWEIDEL, DAVID A. ; MOE, WENDY W.
Journal of Marketing Research. 51 (2014) 4 - p. 387-402 , 2014

Link: https://www.jstor.org/st..

15

Listening in on Social Media: A Joint Model of Sentiment an..:

Schweidel, David A. ; Moe, Wendy W.
Journal of Marketing Research. 51 (2014) 4 - p. 387-402 , 2014

Link: https://doi.org/10.1509/..