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MacInnis, Deborah J
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1

Do CSR efforts that focus on helping the environment influe..:

Eisingerich, Andreas B. ; MacInnis, Deborah J. ; Whan Park, C.
Journal of Business Research.  168 (2023)  - p. 114240 , 2023
Link: https://doi.org/10.1016/..
 
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2

A theoretical framework exploring three foundational benefi..:

, In: A Research Agenda for Brand Management in a New Era of Consumerism,
B. Eisingerich, Andreas ; J. MacInnis, Deborah ; Whan Park, C. - p. 161-175 , 2023
Link: https://doi.org/10.4337/..
 
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3

Perfectionism paradox: Perfectionistic concerns (not perfec..:

Ceylan, Gizem ; Kolsarici, Ceren ; MacInnis, Deborah J.
Journal of Consumer Behaviour.  21 (2022)  4 - p. 880-895 , 2022
Link: https://doi.org/10.1002/..
 
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4

Creating Boundary-Breaking, Marketing-Relevant Consumer Res..:

MacInnis, Deborah J. ; Morwitz, Vicki G. ; Botti, Simona...
Journal of Marketing.  84 (2020)  2 - p. 1-23 , 2020
Link: https://www.jstor.org/st..
 
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5

Strong Anxiety Boosts New Product Adoption When Hope Is Als..:

Lin, Yu-Ting ; MacInnis, Deborah J. ; Eisingerich, Andreas B.
Journal of Marketing.  84 (2020)  5 - p. 60-78 , 2020
Link: https://www.jstor.org/st..
 
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6

Strong Anxiety Boosts New Product Adoption When Hope Is Als..:

Lin, Yu-Ting ; MacInnis, Deborah J. ; Eisingerich, Andreas B.
Journal of Marketing.  84 (2020)  5 - p. 60-78 , 2020
Link: https://doi.org/10.1177/..
 
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7

Creating Cultural Meaning in Products and Brands: A Psychol..:

MacInnis, Deborah J. ; Torelli, Carlos J. ; Park, C. Whan
Journal of Consumer Psychology.  29 (2019)  3 - p. 555-562 , 2019
Link: https://doi.org/10.1002/..
 
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8

A Framework for Conceptual Contributions in Marketing:

, In: How to Get Published in the Best Marketing Journals,
MacInnis, Deborah J. , 2019
Link: https://doi.org/10.4337/..
 
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9

Personal accounts and an anatomy of conceptual contribution..:

Belk, Russell ; MacInnis, Deborah J. ; Yadav, Manjit S.
Journal of Marketing Management.  35 (2019)  1-2 - p. 1-12 , 2019
Link: https://doi.org/10.1080/..
 
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10

What Drives Virality (Sharing) of Online Digital Content? T..:

Tellis, Gerard J. ; MacInnis, Deborah J. ; Tirunillai, Seshadri.
Journal of Marketing.  83 (2019)  4 - p. 1-20 , 2019
Link: https://doi.org/10.1177/..
 
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11

What Drives Virality (Sharing) of Online Digital Content? T..:

Tellis, Gerard J. ; MacInnis, Deborah J. ; Tirunillai, Seshadri.
Journal of Marketing.  83 (2019)  4 - p. 1-20 , 2019
Link: https://www.jstor.org/st..
 
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12

Creating Boundary-Breaking, Marketing-Relevant Consumer Res..:

MacInnis, Deborah J. ; Morwitz, Vicki G. ; Botti, Simona...
Journal of Marketing.  84 (2019)  2 - p. 1-23 , 2019
Link: https://doi.org/10.1177/..
 
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13

How to successfully introduce logo redesigns:

Walsh, Michael F. ; Cui, Annie Peng ; MacInnis, Deborah J.
Journal of Brand Management.  26 (2018)  4 - p. 365-375 , 2018
Link: https://doi.org/10.1057/..
 
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14

Brand-self connections and brand prominence as drivers of e..:

Gill-Simmen, Lucy ; MacInnis, Deborah J. ; Eisingerich, Andreas B..
AMS Review.  8 (2018)  3-4 - p. 128-146 , 2018
Link: https://doi.org/10.1007/..
 
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15

Humor, Comedy, and Consumer Behavior:

Warren, Caleb ; Barsky, Adam ; Mcgraw, A Peter..
Journal of Consumer Research.  , 2018
Link: https://doi.org/10.1093/..
 
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