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Maggioni, Isabella
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1

The transformation of selling for value co-creation: Antece..:

Corsaro, Daniela ; Maggioni, Isabella
Marketing Theory.  22 (2022)  4 - p. 563-600 , 2022
Link: https://doi.org/10.1177/..
 
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2

The Effect of Robot-Human Interactions on Immersion and Sto..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Rancati, Gaia ; Maggioni, Isabella - p. 185-186 , 2022
Link: https://doi.org/10.1007/..
 
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3

Managing the sales transformation process in B2B: between h..:

Corsaro, Daniela ; Maggioni, Isabella
Italian Journal of Marketing.  2021 (2021)  1-2 - p. 25-56 , 2021
Link: https://doi.org/10.1007/..
 
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4

Understanding on-the-go consumption: A retail mix perspecti..:

Jebarajakirthy, Charles ; Das, Manish ; Maggioni, Isabella...
Journal of Retailing and Consumer Services.  58 (2021)  - p. 102327 , 2021
Link: https://doi.org/10.1016/..
 
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5

Sales and marketing automation in the post-Covid-19 scenari..:

Corsaro, Daniela ; Maggioni, Isabella ; Olivieri, Mirko
Italian Journal of Marketing.  2021 (2021)  4 - p. 371-392 , 2021
Link: https://doi.org/10.1007/..
 
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6

Consumer cross-channel behaviour: is it always planned?:

Maggioni, Isabella ; Sands, Sean James ; Ferraro, Carla Renee...
International Journal of Retail & Distribution Management.  48 (2020)  12 - p. 1357-1375 , 2020
Link: https://doi.org/10.1108/..
 
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7

Shopping for well-being: The role of consumer decision-maki..:

Maggioni, Isabella ; Sands, Sean ; Kachouie, Reza.
Journal of Business Research.  105 (2019)  - p. 21-32 , 2019
Link: https://doi.org/10.1016/..
 
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8

The vice and virtue of on-the-go consumption: An explorator..:

Sands, Sean ; Maggioni, Isabella ; Ferraro, Carla..
Journal of Retailing and Consumer Services.  51 (2019)  - p. 399-408 , 2019
Link: https://doi.org/10.1016/..
 
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9

Employability skills for future marketing professionals:

Di Gregorio, Angelo ; Maggioni, Isabella ; Mauri, Chiara.
European Management Journal.  37 (2019)  3 - p. 251-258 , 2019
Link: https://doi.org/10.1016/..
 
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10

Critical success factors of temporary retail activations: A..:

Lowe, Jennifer ; Maggioni, Isabella ; Sands, Sean
Journal of Retailing and Consumer Services.  40 (2018)  - p. 74-81 , 2018
Link: https://doi.org/10.1016/..
 
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11

What drives customer loyalty in grocery retail? Exploring s..:

Maggioni, Isabella
Journal of Retailing and Consumer Services.  33 (2016)  - p. 120-126 , 2016
Link: https://doi.org/10.1016/..
 
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12

Segmenting networking orientation in the hospitality indust..:

Maggioni, Isabella ; Marcoz, Elena Maria ; Mauri, Chiara
International Journal of Hospitality Management.  42 (2014)  - p. 192-201 , 2014
Link: https://doi.org/10.1016/..
 
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13

Benefits from Service Bundling in Destination Branding: The..:

Marcoz, Elena Maria ; Mauri, Chiara ; Maggioni, Isabella.
International Journal of Tourism Research.  18 (2014)  3 - p. 260-268 , 2014
Link: https://doi.org/10.1002/..
 
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14

Enhancing Youth Self-Efficacy in Climate Change Negotiation:

Maggioni, Isabella ; Corsaro, Daniela ; Frizzo, Martina
info:eu-repo/semantics/altIdentifier/isbn/978-88-947829-0-5.  , 2023
Link: https://hdl.handle.net/1..
 
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15

The Transformation of Selling for Value Co-creation: Antece..:

Corsaro, Daniela ; Maggioni, Isabella
journal:MARKETING THEORY.  , 2022
Link: https://hdl.handle.net/1..
 
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