Mahboobi, Seyed Hanif
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1

Coalition game theory in attribution modeling 

, In: Journal of advertising research / Advertising Research Foundation
measuring what matters at scale 
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

Revenue-based attribution modeling for online advertising:

Zhao, Kaifeng ; Mahboobi, Seyed Hanif ; Bagheri, Saeed R
International Journal of Market Research.  61 (2018)  2 - p. 195-209 , 2018
 
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