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Mahrous, Abeer
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1

Unveiling the path to university students' advocacy intenti..:

Abdelmaaboud, Abdelhamid K. ; Polo Peña, Ana Isabel ; Mahrous, Abeer A.
Journal of Humanities and Applied Social Sciences.  , 2024
Link: https://doi.org/10.1108/..
 
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2

Airline travellers' ethnocentric tendencies and their impac..:

Ragab, Hany ; Polo-Peña, Ana I. ; Mahrous, Abeer A.
Tourism Management Perspectives.  49 (2023)  - p. 101200 , 2023
Link: https://doi.org/10.1016/..
 
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3

Covid-19 global pandemic, workplace spirituality and the ri..:

Yin, Eden ; Mahrous, Abeer
Journal of Humanities and Applied Social Sciences.  4 (2022)  2 - p. 79-93 , 2022
Link: https://doi.org/10.1108/..
 
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4

The influence of student-university identification on stude..:

Abdelmaaboud, Abdelhamid K. ; Peña, Ana Isabel Polo ; Mahrous, Abeer A.
Journal of Marketing for Higher Education.  31 (2020)  2 - p. 197-219 , 2020
Link: https://doi.org/10.1080/..
 
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5

Sustainable Marketing: A Marketing Revolution or A Research..:

Kortam, Wael ; Mahrous, Abeer A.
Archives of Business Research.  8 (2020)  1 - p. 172-181 , 2020
Link: https://doi.org/10.14738..
 
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6

The impact of characteristics of intra-organizational envir..:

Mahrous, Abeer ; Genedy, Mohamed Ashraf ; Kalliny, Morris
Journal of Entrepreneurship in Emerging Economies.  12 (2020)  5 - p. 621-642 , 2020
Link: https://doi.org/10.1108/..
 
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7

A proposed measurement scale for mixed-images destinations ..:

Ragb, Hany ; Mahrous, Abeer A. ; Ghoneim, Ahmed
Tourism Management Perspectives.  35 (2020)  - p. 100677 , 2020
Link: https://doi.org/10.1016/..
 
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8

Capture the hearts to win the minds: cause-related marketin..:

Shazly, Rana Essam ; Mahrous, Abeer A.
International Review on Public and Nonprofit Marketing.  17 (2020)  3 - p. 255-276 , 2020
Link: https://doi.org/10.1007/..
 
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9

Entrepreneurial marketing strategy, institutional environme..:

Adel, Heba Mohamed ; Mahrous, Abeer A. ; Hammad, Rasha
Journal of Entrepreneurship in Emerging Economies.  12 (2020)  5 - p. 727-746 , 2020
Link: https://doi.org/10.1108/..
 
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10

Sustainable Consumption Behavior of Energy and Water-Effici..:

Marzouk, Omneya A. ; Mahrous, Abeer A.
Journal of Global Marketing.  33 (2020)  5 - p. 335-353 , 2020
Link: https://doi.org/10.1080/..
 
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11

Nation branding: the strategic imperative for sustainable m..:

Hassan, Salah ; Mahrous, Abeer A.
Journal of Humanities and Applied Social Sciences.  1 (2019)  2 - p. 146-158 , 2019
Link: https://doi.org/10.1108/..
 
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12

Do cultural norms affect social network behavior inappropri..:

Gupta, Manjul ; Uz, Irem ; Esmaeilzadeh, Pouyan...
Journal of Business Research.  85 (2018)  - p. 10-22 , 2018
Link: https://doi.org/10.1016/..
 
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13

Antecedents of participation in online brand communities an..:

Mahrous, Abeer A. ; Abdelmaaboud, Abdelhamid K.
Service Business.  11 (2016)  2 - p. 229-251 , 2016
Link: https://doi.org/10.1007/..
 
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14

Achieving Superior Customer Experience: An Investigation of..:

Mahrous, Abeer A. ; Hassan, Salah S.
Journal of Travel Research.  56 (2016)  8 - p. 1049-1064 , 2016
Link: https://doi.org/10.1177/..
 
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15

Students' evaluations and perceptions of learning within bu..:

Mahrous, Abeer A ; Kortam, Wael
Journal of marketing for higher education.  22 (2012)  1 - p. 55-70 , 2012
Link: https://doi.org/10.1080/..
 
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