E-LIB Suche - Ergebnisse für: Makkar, Marian

1

Value outcomes in Airbnb as a chronotopic service:

Makkar, Marian ; Appau, Samuelson ; Belk, Russell W.
International Journal of Research in Marketing. , 2024

Link: https://doi.org/10.1016/..

2

Co-creating cultural heterotopic spaces in Airbnb:

Makkar, Marian ; Farrelly, Francis ; Athwal, Navdeep
Journal of Business Research. 173 (2024) - p. 114491 , 2024

Link: https://doi.org/10.1016/..

3

Augmenting the food experience through the projection of pl..:

Farrelly, Francis ; Makkar, Marian
Current Issues in Tourism. , 2022

Link: https://doi.org/10.1080/..

4

Sustainable Luxury: A Framework for Meaning Through Value C..:

, In: Palgrave Advances in Luxury; Sustainable Luxury,

Volcon, Stephanie Y. ; Makkar, Marian ; Martin, Diane M.. - p. 59-79 , 2022

Link: https://doi.org/10.1007/..

5

Cultural appropriation:

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor

Kennedy, Ann-Marie ; Makkar, Marian. (2021) - p. 155-168

Copies: BB WiWi: 11a bwl 419/305

6

Using Local Culture in Brand Positioning and Communication:

, In: Palgrave Studies of Marketing in Emerging Economies; Marketing Brands in Africa,

Makkar, Marian - p. 171-201 , 2021

Link: https://doi.org/10.1007/..

7

Home sharing in marketing and tourism at a tipping point: W..:

Lim, Weng Marc ; Yap, Sheau-Fen ; Makkar, Marian
Journal of Business Research. 122 (2021) - p. 534-566 , 2021

Link: https://doi.org/10.1016/..

8

Market bifurcations in board sports: How consumers shape ma..:

Diaz Ruiz, Carlos ; Makkar, Marian
Journal of Business Research. 122 (2021) - p. 38-50 , 2021

Link: https://doi.org/10.1016/..

9

Managing hearts and minds: romanticizing Airbnb experiences:

Makkar, Marian ; Yap, Sheau-Fen (Crystal)
Current Issues in Tourism. 25 (2020) 21 - p. 3461-3480 , 2020

Link: https://doi.org/10.1080/..

10

Stabilising collaborative consumer networks: how technologi..:

Makkar, Marian ; Yap, Sheau-Fen ; Belk, Russell
European Journal of Marketing. 55 (2020) 5 - p. 1385-1410 , 2020

Link: https://doi.org/10.1108/..

11

A laddering study of motivational complexities in mobile sh..:

Park, Ha Eun ; Yap, Sheau Fen Crystal ; Makkar, Marian
Marketing Intelligence & Planning. 37 (2019) 2 - p. 182-196 , 2019

Link: https://doi.org/10.1108/..

12

Emotional experiences behind the pursuit of inconspicuous l..:

Makkar, Marian ; Yap, Sheau-Fen
Journal of Retailing and Consumer Services. 44 (2018) - p. 222-234 , 2018

Link: https://doi.org/10.1016/..

13

The anatomy of the inconspicuous luxury fashion experience:

Makkar, Marian ; Yap, Sheau-Fen
Journal of Fashion Marketing and Management: An International Journal. 22 (2018) 1 - p. 129-156 , 2018

Link: https://doi.org/10.1108/..

14

The commoditisation of luxury:

, In: Commodity Marketing / Margit Enke; Anja Geigenmüller; Alexander Leischnig (Hrsg.)

Makkar, Marian. (2014) - p. 477-498

Copies: BB WiWi: 11a bwl 419/068(3)

15

Review of emotions research in marketing, 2002–2013:

Gaur, Sanjaya S. ; Herjanto, Halimin ; Makkar, Marian
Journal of Retailing and Consumer Services. 21 (2014) 6 - p. 917-923 , 2014

Link: https://doi.org/10.1016/..