E-LIB Suche - Ergebnisse für: Malkewitz, Keven

1

"Good Design is Good Business": An Empirical Conceptualizat..:

Parkman, Ian ; Malkewitz, Keven
Design Management Journal. 16 (2021) 1 - p. 66-77 , 2021

2

The Logo Life Cycle: An Abstract:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Malkewitz, Keven ; Ketcham, Nicholas - p. 101-102 , 2020

Link: https://doi.org/10.1007/..

3

Advancing the aesthetic middle principle: Trade-offs in des..:

Giese, Joan L. ; Malkewitz, Keven ; Orth, Ulrich R..
Journal of Business Research. 67 (2014) 6 - p. 1154-1161 , 2014

Link: https://doi.org/10.1016/..

4

Servicescape interior design and consumers' personality imp..:

Orth, Ulrich R. ; Heinrich, Frauke ; Malkewitz, Keven
Journal of Services Marketing. 26 (2012) 3 - p. 194-203 , 2012

Link: https://doi.org/10.1108/..

5

The Accuracy of Design-based Judgments: A Constructivist Ap..:

Orth, Ulrich R. ; Malkewitz, Keven
Journal of Retailing. 88 (2012) 3 - p. 421-436 , 2012

Link: https://doi.org/10.1016/..

6

Formation of Consumer Price Expectation Based on Package De..:

Orth, Ulrich R. ; Campana, Daniela ; Malkewitz, Keven
Journal of Marketing Theory and Practice. 18 (2010) 1 - p. 23-40 , 2010

Link: http://dx.doi.org/10.275..

7

Gender and Personality Drivers of Consumer Mixed Emotional ..:

Orth, Ulrich R. ; Malkewitz, Keven ; Bee, Colleen
Journal of Current Issues & Research in Advertising. 32 (2010) 1 - p. 69-80 , 2010

Link: https://doi.org/10.1080/..

8

Formation of Consumer Price Expectation Based on Package De..:

Orth, Ulrich R. ; Campana, Daniela ; Malkewitz, Keven
Journal of Marketing Theory and Practice. 18 (2010) 1 - p. 23-40 , 2010

Link: https://doi.org/10.2753/..

9

The Influence of Program Context Intensity: An Examination ..:

Aiken, K. Damon ; Malkewitz, Keven
Journal of Current Issues & Research in Advertising. 32 (2010) 2 - p. 27-39 , 2010

Link: https://doi.org/10.1080/..

10

Holistic package design and consumer brand impressions:

, In: Journal of marketing / American Marketing Association

Orth, Ulrich R. ; Malkewitz, Keven. (2008) 3 - p. 64-81

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

11

Holistic Package Design and Consumer Brand Impressions:

Orth, Ulrich R. ; Malkewitz, Keven
Journal of Marketing. 72 (2008) 3 - p. 64-81 , 2008

Link: https://www.jstor.org/st..

12

Holistic Package Design and Consumer Brand Impressions:

Orth, Ulrich R. ; Malkewitz, Keven
Journal of Marketing. 72 (2008) 3 - p. 64-81 , 2008

Link: https://doi.org/10.1509/..

13

Holistic Package Design and Consumer Brand Impressions:

Orth, Ulrich R ; Malkewitz, Keven
Journal of Marketing. 72 (2008) 3 - p. 64-81 , 2008

Link: https://doi.org/10.1509/..